Canadians spent $1.7 billion dollars online in December 2017

Online retail sales accounted for 3.4 per cent of total retail sales

E-commerce retail sales in Canada hit $1.7 billion, which accounted for 3.4 per cent of total retail sales in Canada. But if this share appears low, a coming report says digitalization will significantly change the retail environment, away from brick and mortar stores towards online shopping.

RELATED: Amazon goes down during Prime Day

Titled Me, My Life, My Wallet, the report prepared by KPMG shows that an increasing number of Canadian shoppers are turning to online channels, led by the fast-growing Gen Y and Z demographics. While e-commerce adoption in Canada lags other developed countries, Canadians’ buying habits are evolving and they are gradually migrating online, driven by the growing need for convenience and personalization, according to a release.

READ ALSO: First stores open in Victoria’s expanded Mayfair shopping centre

Millennials — already the largest generation in the Canadian workforce, according to the report — will soon be the world’s largest single demographic group. This sociological status will reshape the Canadian retail industry. Since four of 10 millennials live with their parents, their buying habits are rubbing off on their Boomer parents, it reads. This merging of two cohorts will reshape retailing, the report predicts.

This said, the report notes that many Canadian retailers remain “stuck in a Boomer mentality.”


Like us on Facebook and follow us on Twitter

wolfgang.depner@saanichnews.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Fraser Health warns Maple Ridge, Pitt Meadows schools of possible COVID-19 exposure

A sixth COVID-19 patient is a woman in her 30s in the Fraser Health region who recently returned from Iran

Most extravagant rock show in town

Maple Ridge Lapidary Club holds their annual rock and gem show at Pitt Meadows Heritage Hall

High school trades workers compete at Westview Secondary

Students from Maple Ridge and Port Moody took part in auto service and cabinet making contests

CALL OUT: Musicians invited to perform on Port Haney Wharf

For more than 20 years Maple Ridge Historic Society has been hosting a series of outdoor concerts

LETTER: Stop the spiral towards climate catastrophe

Former Green Party candidate pushes for rejection of Frontier Teck’s mining application

Governor general says multiple solutions needed for ‘complicated’ overdose issue

Julie Payette met at a fire hall with firefighters and police officers as well as politicians and health experts

High-risk sex offender cuts off ankle bracelet, on the loose in Vancouver: police

Vancouver police said Kirstjon Olson, 38, is a provincial sex offender with 27 court-ordered conditions

HIGHLIGHTS: Day one and two at the 2020 BC Winter Games

Athletes had sunny – but cold – weather to work with in Fort St. John

VIDEO: Giants Winning Streak Ends At 11 After a 2-1 Setback Saturday in Everett

Run of wins matched their longest ever regular season winning streak

B.C. money laundering inquiry to begin amid hopes for answers, accountability

Eby argued that most B.C. residents already know the previous government, at best, turned a blind eye

Blockades remain in place as Wet’suwet’en hereditary chiefs returning to B.C.

Hereditary Chief Woos said they are ready to engage in nation-to-nation talks with the B.C.

Tyler Toffoli scores twice, Canucks crush Bruins 9-3

Stecher, Miller each add three points for Vancouver

Zamboni driver, 42, earns NHL win over Maple Leafs

Emergency goalie called into action for Carolina Hurricanes

Landlord ordered to pay $11K after harassing B.C. mom to move days after giving birth

Germaine Valdez was pressured to move just a few days after giving birth by C-section to her child

Most Read