The Competition Bureau says HBC agreed to pay a $4 million penalty and $500,000 towards costs in the proceedings over whether the retailer misled customers over sleep set prices since at least March 2013. THE CANADIAN PRESS/Nathan Denette

HBC to pay $4.5M to close deceptive pricing probe: Competition Bureau

The bureau took legal action against the retailer in 2017

Canada’s competition watchdog says the Hudson’s Bay Co. will pay $4.5 million to resolve a deceptive pricing probe.

The Competition Bureau says HBC agreed to pay a $4 million penalty and $500,000 towards costs in the proceedings over whether the retailer misled customers over sleep set prices since at least March 2013.

READ MORE: HBC shuttering Home Outfitters across Canada

The bureau took legal action against the retailer in 2017, alleging it used deceptive regular price claims and clearance promotions for sets of mattresses and foundations.

HBC will ensure marketing of its sleep sets complies with regulations, and establish and maintain a compliance program as part of the agreement.

The company will also make sure it markets its major appliances appropriately.

Competition commissioner Matthew Boswell says in a statement that this sends a strong message that the bureau won’t tolerate unsubstantiated savings claims.

The Canadian Press

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