White After Labour Day: In this photo

VIDEO/PHOTOS: Nordstrom opens third Canadian store in Vancouver

The retail chain's three-floor store – its B.C. flagship – takes over Eaton's old space downtown, across from Robson Square.



Nordstrom has officially – and finally – opened its flagship store, cutting the ribbon on a much-awaited big box entry into Vancouver’s downtown retail scene on Friday morning.

The store had an ‘opening day celebration’ and and ‘beauty bash’ this morning, starting at 8 a.m. at its Robson Street address. Nordstrom has already held a few opening day events before Friday, including a fashion show and gala on Wednesday night.

(Nordstrom will also be live-streaming its Vancouver opening on Friday, and video of that is available below.)

The gala featured appearances from celebrities like Camilla Belle, Zachary Quinto, and Coco Rocha – Rocha is a model for Nordstrom and a Vancouverite (raised in Richmond), and is one of the several public figures the chain has collected to promo its opening, along with radio host Nira Arora and The Interview actress Diana Bang, and others featured on Nordstrom’s website and in the video above.

Along with a typical department store’s departments and shopping categories, Nordstom’s Vancouver store also features charging stations (for phones and whatever else) and third-floor restaurant overlooking Robson Square and the Art Gallery, called Bistro Verde.

The store is Nordstrom’s third location in Canada, with one each already in Calgary and Ottawa, and three others planning to open in Toronto by 2016 and 2017.

The company has entered Canada just as the country has spit out a try from lower-cost retailer Target, and Nordstrom has taken over a space once occupied by Sears (Eaton’s). Pacific Centre is still expansive and nearby, while other once-large companies like Planet Hollywood and HMV have been swapped out for Victoria’s Secret, and Chapters/Indigo has vacated the opposite corner near Robson Square.

Call it a changing of the times or the extinction of the middle man, but Nordstrom’s is aware of the evolving retail landscape – not just in Canada or the United States, but globally.

The company has reportedly estimated it would lose “tens of millions of dollars” by marching north, with plans and hopes to turn a profit sometime soon. And even though Target’s offerings are much different than the higher-scale products at Nordstrom, the latter has taken notice of the others’ failure and opted for a more cautious expansion.

“There are huge differences (between us and Target). They opened over 100 stores at once,” said Blake Nordstrom, the company’s president, in an interview with the Globe and Mail this year.

“That’s quite a difficult feat. We opened one. We’re focused on one store at a time, six stores in total. We’re doing our best to open those properly.”

VIDEO: A Tour of Nordstrom – Pacific Centre (via YouTube)

PHOTOS: Nordstrom’s flagship store in Vancouver (via Facebook)

Nordstrom Vancouver

Nordstrom Vancouver

NORDSTROM VANCOUVER - COCO ROCHA

Nordstrom Restaurant

NORDSTROM VANCOUVER

Just Posted

Maple Ridge’s indoor pool redo in final months

Structural work done, with target opening to be late summer

Police investigating body found in Maple Ridge park

Discovered early Friday near highway

Maple Ridge’s lake low with dry spell

Boat launch not open at Alouette Lake

Maple Ridge man to the rescue twice in 10 minutes

Karl Dey helped the VPD take down a violent sex offender

Maple Ridge magnetic hill defies the law of Newton

It is a stretch of road where cars roll uphill instead of down

VIDEO: Giants take a 1-0 playoff series lead

Vancouver beat Seattle 7-1 in game one of the best-of-seven Western Conference series in Langley

‘Families torn apart:’ Truck driver in fatal Broncos crash gets 8-year sentence

Judge Inez Cardinal told court in Melfort, Sask., that Sidhu’s remorse and guilty plea were mitigating factors

Boy who went missing from park remains largest probe in Victoria police history

The four-year old Victoria boy went missing without a trace on March 24, 1991

Six ‘distraction thefts’ in two days spark warning to seniors by Vancouver police

Distraction thefts are used to steal jewelry off the necks of unsuspecting women

WestJet sticking with Boeing 737 Max once planes certified to fly

WestJet had expected to add two more of the planes this year to increase its fleet to 13

Motorcyclist dies after three-vehicle crash on old Island Highway

Accident happened at 12:15 p.m. Friday near Country Club Centre in Nanaimo

B.C. driver caught going 207 km/h on motorcycle along Okanagan Highway

A motorcyclist was caught by Kelowna RCMP going 207 km/h on Highway 97C

Protective human chain forms around B.C. mosque for Friday prayer

Vancouver Islanders stand arm-in-arm to show support in aftermath of New Zealand shootings

Most Read