White After Labour Day: In this photo

VIDEO/PHOTOS: Nordstrom opens third Canadian store in Vancouver

The retail chain's three-floor store – its B.C. flagship – takes over Eaton's old space downtown, across from Robson Square.



Nordstrom has officially – and finally – opened its flagship store, cutting the ribbon on a much-awaited big box entry into Vancouver’s downtown retail scene on Friday morning.

The store had an ‘opening day celebration’ and and ‘beauty bash’ this morning, starting at 8 a.m. at its Robson Street address. Nordstrom has already held a few opening day events before Friday, including a fashion show and gala on Wednesday night.

(Nordstrom will also be live-streaming its Vancouver opening on Friday, and video of that is available below.)

The gala featured appearances from celebrities like Camilla Belle, Zachary Quinto, and Coco Rocha – Rocha is a model for Nordstrom and a Vancouverite (raised in Richmond), and is one of the several public figures the chain has collected to promo its opening, along with radio host Nira Arora and The Interview actress Diana Bang, and others featured on Nordstrom’s website and in the video above.

Along with a typical department store’s departments and shopping categories, Nordstom’s Vancouver store also features charging stations (for phones and whatever else) and third-floor restaurant overlooking Robson Square and the Art Gallery, called Bistro Verde.

The store is Nordstrom’s third location in Canada, with one each already in Calgary and Ottawa, and three others planning to open in Toronto by 2016 and 2017.

The company has entered Canada just as the country has spit out a try from lower-cost retailer Target, and Nordstrom has taken over a space once occupied by Sears (Eaton’s). Pacific Centre is still expansive and nearby, while other once-large companies like Planet Hollywood and HMV have been swapped out for Victoria’s Secret, and Chapters/Indigo has vacated the opposite corner near Robson Square.

Call it a changing of the times or the extinction of the middle man, but Nordstrom’s is aware of the evolving retail landscape – not just in Canada or the United States, but globally.

The company has reportedly estimated it would lose “tens of millions of dollars” by marching north, with plans and hopes to turn a profit sometime soon. And even though Target’s offerings are much different than the higher-scale products at Nordstrom, the latter has taken notice of the others’ failure and opted for a more cautious expansion.

“There are huge differences (between us and Target). They opened over 100 stores at once,” said Blake Nordstrom, the company’s president, in an interview with the Globe and Mail this year.

“That’s quite a difficult feat. We opened one. We’re focused on one store at a time, six stores in total. We’re doing our best to open those properly.”

VIDEO: A Tour of Nordstrom – Pacific Centre (via YouTube)

PHOTOS: Nordstrom’s flagship store in Vancouver (via Facebook)

Nordstrom Vancouver

Nordstrom Vancouver

NORDSTROM VANCOUVER - COCO ROCHA

Nordstrom Restaurant

NORDSTROM VANCOUVER

Just Posted

Homes found for abandoned hedgehogs in Maple Ridge

Lucky new owners picked up their pets on Aug. 20

Lock your car doors, brush your teeth

Ridge Meadows RCMP give safety tip

Have fun, but keep river clean, says City of Maple Ridge

Message out to pack out litter, after visiting South Alouette River

Letter: Bigger issues in Maple Ridge than train horns

Loves to hear the sound, part of our history

Officials say 50 Oppenheimer Park residents have agreed to leave, as deadline looms

Residents have been told they must be gone by 6 p.m. on Aug. 21

B.C. cricket players get interrupted by racist remark

Community has had protocols in place for years to respond to prejudice

Groovy B.C. wedding a throwback to Woodstock ‘69

Couple hosts themed wedding 50 years after legendary festival

‘Do the right thing,’ implores sister of South Surrey stabbing victim

IHIT confirms male arrested in connection with Paul Prestbakmo’s death no longer in custody

Nearly 50% of Canadians experience the ‘post-vacation blues’: poll

48 per cent of travellers are already stressed about ‘normal life’ while still on their trip

More women may need breast cancer gene test, U.S. guidelines say

Recommendations aimed at women who’ve been treated for BRCA-related cancers and are now cancer-free

Couple could go to jail for taking 88 lbs. of Italian sand

Pair said they didn’t know it was illegal to take the sand, which is protected as a public good

Most Read