Have fun, but plan a safe ride home

Operation Red Nose volunteers will take you and your car back to where you started

Operation Red Nose can help you out.

Is it your turn to be the designated driver?

The province, police and ICBC have launched the December impaired driving CounterAttack campaign, and that’s the question they want drivers to ask themselves this holiday season.

Plan for a safe ride home and share the responsibility of being the designated driver to help make sure your friends and family get home safely.

Police will be conducting CounterAttack road checks across the province in December to raise awareness and help reduce impaired driving crashes.

On average, 127 lives are lost in impaired-related crashes each year in B.C.

“Celebrating with family and friends is an important part of the holidays,” said Shirley Bond, Minister of Public Safety and Solicitor General.

“And getting home safely should be part of everyone’s holiday planning. We know that B.C.’s tougher impaired driving laws are working – 45 fewer people have lost their lives since the legislation was introduced last year. We are making great progress and we are committed to building on that success.”

Police will be out in full force across the province conducting CounterAttack road checks, said Chief Constable Jamie Graham, Victoria Police and Chair of the B.C. Association of Chiefs of Police Traffic Safety Committee.

“As police officers, we see the heartbreaking effects of impaired driving all too often, and we know how easily it can be prevented,” he added.

Jon Schubert, ICBC’s president and CEO, said: “We want everyone to enjoy their holiday season festivities with friends and family, but do it responsibly – plan ahead for a safe ride home.

“There are so many alternatives. Set an example – take your turn to be the designated driver. Your smart driving decisions can have a significant influence on others.”

ICBC supports CounterAttack through enhanced police enforcement and an awareness campaign, and provides CounterAttack materials to businesses, sports facilities and community groups to help prevent impaired driving.

ICBC also lends support to Operation Red Nose, a volunteer service in 12 communities across B.C. that provides safe rides home to drivers who have been drinking or feel unfit to drive during the holiday season.

Operation Red Nose is available in Maple  Ridge and Pitt Meadows.

This year it is expected Operation Red Nose Ridge-Meadows will surpass the 1,000 rides mark and overtake last year’s total to reach 450 rides.

On it first weekend of operation this year, the service gave 47 rides home. It gave 84 rides home on Dec. 9 and 10.

It operated again last weekend. Its last day is Dec. 31, from 9 p.m. to 3 a.m.

• To book a ride call 604-515-6673 or 1-877-604-NOSE,  or go to www.operationrednose.com for more information.

• For holiday season driving tips and more on the CounterAttack campaign, visit icbc.com.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Maple Ridge and Pitt Meadows are prepared for high Fraser River levels

Peak numbers are expected to be below trigger levels for both cities

‘Protect our jobs,” say laid-off hotel workers to MLA Lisa Beare

Delegation delivered a petition to Maple Ridge MLA office on Friday

LOOKING BACK: A ride down memory lane or in this case Dewdney Trunk Road

Maple Ridge’s museum director offers a history lessson on how the major thoroughfare came to be

$75K will mean gifts for Maple Ridge man’s kids

Meneo Asperin had a rush of emotion when he thought he’d won $75 on BC/49

New Maple Ridge park to be finished this summer

Park located on the former site of the Anita Place Tent City

13 new B.C. COVID-19 cases, Langley Lodge outbreak ends

Health care outbreaks down to four, 162 cases active

Greater Vancouver home sales start to tick up, with prices holding steady

Residential sales last month reached 2,443, a 64.5 per cent jump from May

Langley Lodge’s deadly outbreak declared over

Fraser Health and long-term care home administrator confirm Friday declaration

PHOTOS: South Surrey tractor project evokes ‘$1-million smile,’ helps connect neighbours

Retired Surrey firefighter Ron Henze began project for friend’s dad to fill time during pandemic

Alberta health minister orders review into response after noose found in hospital in 2016

A piece of rope tied into a noose was found taped to the door of an operating room at the Grande Prairie Hospital in 2016

B.C.’s major rivers surge, sparking flood warnings

A persistent low pressure system over Alberta has led to several days of heavy rain

B.C.’s Indigenous rights law faces 2020 implementation deadline

Pipeline projects carry on as B.C. works on UN goals

Search continues for person seen floating in Coquihalla River in Hope

Rescuers halted the search Thursday night as darkness fell

‘Mind boggling’: B.C. man $1 million richer after winning Lotto 6/49 a second time

David O’Brien hopes to use his winnings to travel and of course keep playing the lottery

Most Read