(Contributed) Christina Waschko and I playing around with video.

Untrending: Catching the video wave

Video streaming allows broadcasters to share with their online community in real time.

From Facebook Live to Instagram Stories and Twitter Periscope, video content has fast become a key part of social media engagement strategy.

The front-runner remains YouTube, with all of these social platforms offering user-friendly livestreaming video options in various forms.

Recently, LinkedIn joined the party, rolling out a beta test of its new livestreaming platform in early spring. Testing began in the United States, by invitation, and the feature is beginning to make its way onto Linked In feeds.

While it may be late to the party, LinkdIn is right on time to catch the video wave. Offering immediacy and intimacy, video streaming allows broadcasters to share with their online community in real time.

In an article by Tech Crunch, a major online publisher focusing on the tech industry, Pete Davis, the director of product management at LinkedIn said: “Video is the fastest growing format on our platform right now, and the one most likely to get people talking. Live has been the most requested feature.”

Users who are interested in the new feature can apply online through a contact form. It is not clear when LinkedIn Live will be available as a regular feature, but certainly that can be expected.

Part of what sets LinkedIn apart from other social media platforms is that it’s intended as a network for professionals. The primary user demographic is corporate. This means that LinkedIn Live will provide a livestreaming option in the social media space that will be more polished and information-driven than the more casual livestreams to be found on Facebook, Instagram and YouTube.

With nearly 600 million users, lively and engaging video content will definitely become an important part of a LinkedIn strategy.

READ ALSO: Happiness arrives like a hummingbird.

“When it comes to personal connection, video is more honest and emotional than posting a photo of yourself because we can see your eyes, which reveal a lot about your emotional state and we hear your voice and see your mannerisms,” said local videographer Christina Waschko, founder of Motherpreneur Productions.

“We can tell instantly if we like you, find you sympathetic or find you annoying, which is a big time-saver when it comes to doing business.”

In thinking about video for LinkedIn, consider the possibilities for offering industry insight and expertise, livestreaming conferences and product launches and announcements, or offering backstage glimpses of office life or production processes.

Whether you are choosing on-the-go video as a way to document for Instagram Stories or chat on Facebook, or a more polished approach to video production for IGTV or the new LinkedIn Live feature, it’s important to understand the basics of visual storytelling.

Waschko will be offering a non-technical presentation at the upcoming Women’s AM meeting on June Thursday, June 13, from 7-8:30 a.m. at the Fraserview Village Hall. She will cover the fundamentals of a short video shoot, basic uploading and editing tips, and how to look your best in a selfie video.

• To find out more or get tickets, visit www.womensam.ca.

Vicki McLeod is an author, TEDx speaker, and award-winning entrepreneur. She is a business and personal coach and consultant. Follow her on Facebook, Twitter, and Instagram or find her at vickimcleod.com.

Just Posted

Hammond Cedar workers can access retraining funds

Maple Ridge mill workers to be laid off by end of October

Global Climate Strike comes to Maple Ridge

Small group pickets outside city hall

Maple Ridge has new top administrator

Council names new CAO on Thursday

Petition says pot-grow stench led to ‘Summer of Stink’ in Fraser Valley

Province urged to ‘Stop the Smell’ in the Fraser Valley

Maple Ridge Ale Trail combines craft beer and the outdoors

The community launch takes place September 21 at the Haney Farmers Market

PHOTOS: Young protesters in B.C. and beyond demand climate change action

Many demonstaers were kids and teens who skipped school to take part

Walmart to quit selling e-cigarettes amid vaping backlash

U.S.’s largest retailer points to ‘growing’ complications in federal, state and local regulations

Former B.C. lifeguard gets house arrest for possession of child porn

Cees Vanderniet of Grand Forks will serve six months of house arrest, then two years’ probation

Student arrested at South Delta Secondary for alleged assault

The alleged assault occurred between two SDSS students on Wednesday, Sept. 18

Crown alleges resentment of ex-wife drove Oak Bay father to kill his daughters

Patrick Weir alleged in his closing arguments that Andrew Berry is responsible for the deaths of his daughters

‘I’d do it again,’ says B.C. man who swam naked, drunk in Toronto shark tank

David Weaver, of Nelson, was drunk when he went to Ripley’s Aquarium in Toronto on Oct. 12 2018

How to react to Trudeau’s racist photos? With humility, B.C. prof says

‘We are now treating racism as a crime that you cannot recover from’

Victoria man spots online photo of his totem pole 11 years after it was stolen

Mark Trueman restored the pole himself before it was stolen off of his property in Duncan

VIDEO: Fire destroys Williams Lake strip club targeted by past arson attempts

Diamonds and Dust Entertainment Lounge destroyed by fire, as well as New World Tea and Coffee House

Most Read