An illuminated truck has been seen driving around downtown Victoria. (File contributed/ Reddit, ScotchityScotch)

An illuminated truck has been seen driving around downtown Victoria. (File contributed/ Reddit, ScotchityScotch)

Driver gets $109 ticket after truck with TV-sized advertisements seen in Victoria

The MVA has restrictions on illuminated signs to minimize distracted driving

Locals may have noticed a garish vehicle driving in downtown Victoria last week: a delivery truck plastered on three sides by screens emitting an advertisement.

The advertisement was for a rheumatoid arthritis drug called Simponi Golimumab, likely in town to accompany a conference held by the Canadian Rheumatology Association (CRA) from Feb. 26-29.

A photo of the truck was posted online, causing many people to question the safety of it as a distraction to other drivers.

ALSO READ: What exactly counts as distracted driving in B.C.?

Black Press Media reached out to the CRA about the ads, which were apparently not condoned by organizers.

“I can confirm that the CRA Annual Scientific Meeting sanctioned events are only taking place on site at the Fairmont Empress and Victoria Conference Centre,” said Kevin Baljnauth, marketing and communications manager with the CRA in an emailed statement. “Any digital mobile advertising is not sanctioned by the CRA or part of our meeting’s scientific agenda.”

Besides being bright and tacky, the ad truck is completely illegal under B.C.’s Motor Vehicle Act.

ALSO READ: Loose pets in the car can cost $109 fine, says Saanich cop, plus ICBC point

“Section 4.27 of the B.C. Motor Vehicle Act Regulations sets out the conditions for the use of an illuminated sign on a vehicle. These conditions are in place to ensure that illuminated signs do not cause drivers of other vehicles to be distracted by the bright light emitted from these signs,” said the Ministry of Transportation in a statement to Black Press Media.

“In this particular case, the vehicle is operating with three illuminated signs (one on each side, one on rear). This operation is contrary to the regulations which allow for only one illuminated sign on a vehicle. For reference, the regulations allow for one sign that must be mounted on the roof of the vehicle, must be illuminated only to the sides of the vehicle and not to the front or rear, and the illuminated sign must not be more than 3,000 cm squared on each side.”

Members of the ministry’s Commercial Vehicle Safety and Enforcement (CVSE) branch tracked down the vehicle to enforce the laws, fining the driver $109.

nicole.crescenzi@vicnews.com

Like us on Facebook, send a Tweet to @NicoleCrescenzi
and follow us on Instagram

distracted driving

Just Posted

The draw for May’s Shop Local & Win contest takes place June 4, 2021. (Special to The News)
Open your wallet close to home and win

Maple Ridge - Pitt Meadows Chamber of Commerce hosts shop local competition

Brian Malfesi and his partner Vincent Jourdenais have qualified for the Tokyo Olympics. (Special to The News)
Maple Ridge kayak racer qualifies for Tokyo Olympics

Malfesi is first B.C. sprint paddler to race for Team Canada at Olympics in 33 years

Conservative Leader Erin O’Toole. (THE CANADIAN PRESS/Sean Kilpatrick)
Chamber of commerce for Maple Ridge and Pitt Meadows hosts Conservative leader

Erin O’Toole and MP Dalton part of online Zoom meeting on Monday

A photo of Telosky Stadium from the Maple Ridge Museum and Archives. (Special to The News)
Telosky Stadium opened in Haney on this day in 1950

Maple Ridge Museum and Archives marks special day in local sporting history

Transport 2050 is TransLink’s largest ever public engagement. (TransLink, Special to The News)
Last day to take TransLink’s planning survey

Maple Ridge and Pitt Meadows residents can have a say in Transport 2050

Daily confirmed COVID-19 cases reported to B.C. public health, seven-day rolling average in white, to May 12, 2021. (B.C. Centre for Disease Control)
B.C. preparing ‘Restart 2.0’ from COVID-19 as June approaches

Daily infections fall below 500 Friday, down to 387 in hospital

Bradley Priestap in an undated photo provided to the media some time in 2012 by the London Police Service.
Serial sex-offender acquitted of duct tape possession in B.C. provincial court

Ontario sex offender on long-term supervision order was found with one of many ‘rape kit’ items

Rich Coleman, who was responsible for the gaming file off and on from 2001 to 2013, was recalled after his initial testimony to the Cullen Commission last month. (Screenshot)
Coleman questioned over $460K transaction at River Rock during B.C. casinos inquiry

The longtime former Langley MLA was asked about 2011 interview on BC Almanac program

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Mandarin Garden in Abbotsford had two event tents set up for outdoor dining. One of the tents, valued at more than $5,000, was stolen early Friday morning (May 14). (Submitted photo)
UPDATE: Dining tent stolen from Abbotsford restaurant is located

Owner says it would have cost more than $5,000 to replace the rented event tent

Steven Shearer, <em>Untitled. </em>(Dennis Ha/Courtesy of Steven Shearer)
Vancouver photographer’s billboards taken down after complaints about being ‘disturbing’

‘Context is everything’ when it comes to understanding these images, says visual art professor Catherine Heard

Trina Hunt's remains were found in the Hope area on March 29. Her family is asking the public to think back to the weekend prior to when she went missing. (Photo courtesy of IHIT.)
Cousin of missing woman found in Hope says she won’t have closure until death is solved

Trina Hunt’s family urges Hope residents to check dashcam, photos to help find her killer

Chief Public Health Officer Theresa Tam listens to a question during a news conference, in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Restrictions will lift once 75% of Canadians get 1 shot and 20% are fully immunized, feds say

Federal health officials are laying out their vision of what life could look like after most Canadians are vaccinated against COVID-19

Most Read