Jeremy Cook, of Nanaimo, stands with a new decal to be featured on Westcan Bulk Transport truck trailers. The decals, unveiled in Coquitlam, B.C. on Oct. 25, are part of a Mothers Against Drunk Driving initiative. (Tracy Crawford/MADD)

Nanaimo crash survivor featured on MADD impaired driving prevention campaign

The decals will be featured on the back of Westcan Bulk Transport truck trailers

Mothers Against Drunk Driving has unveiled a new set of decals that are sure to reach the far corners of B.C., urging drivers to think twice before getting behind the wheel while impaired.

The decals feature a photo of Nanaimo resident Jeremy Cook, who was 15 years old when he was struck by a drunk driver while riding in another car in October 2013. Forty decals will be attached to Westcan Bulk Transport truck trailers and be driven all over the Canada, MADD said in a news release.

In total, the transport company has 240 similar decals on its trailers – each carrying a simple message: Report impaired drivers and prevent tragedies by calling 911.

From 2011 to 2018, an average of 57 people were killed in alcohol-related crashes annually in B.C., according to data from the province.

ALSO READ: After 10 years of fighting drunk drivers, Alexa’s Team asks: What about pot?

Cook suffered life-altering injuries in the crash, including a brain injury, long-term damage to his eyes and a collapsed lung. He still suffers from daily migraines, has nightmares and post-traumatic stress disorder.

“No one should ever have to go through this,” Cook said. “I’m sharing my photo and my story so that people can better understand the consequences of impaired driving, and so that they’ll call police if they see a driver they think might be impaired.”

Cook is the seventh crash victim to be included in the campaign since it launched in 2012.

“Sharing the powerful stories of victims is a crucial way to educate the public about the toll of impaired driving, and emphasize the importance of always driving sober,” said Dawn Regan, MADD Chief Operating Officer.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

SHARE: Rainy days of summer in Maple Ridge still a sight to behold

Send us your photo showing how you view Maple Ridge or Pitt Meadows, and it could be featured soon

FURTHER UPDATE: Body removed from Maple Ridge hotel after large police presence

A large contingent of Mounties were at the Art Infiniti Hotel Friday afternoon and evening

Flames honour their best from last season

Maple Ridge’s Amsler the MVP and team scoring leader

Q&A with Premier John Horgan in Maple Ridge

Talks health care, COVID-19 and Canucks

Maple Ridge food bank receives $10,000 donation

Friends In Need Food Bank received cheque from Ironworkers Local 97

53 new COVID-19 cases, no new deaths cap off week of high infection rates in B.C.

Roughly 1,500 people are self-isolating because they either have COVID-19 or have been exposed to it

Moving on: Tanev scores 11 seconds into OT as Canucks oust Wild

Vancouver beats Minnesota 5-4 to move into first round of NHL playoffs

VIDEO: U.S. Air Force pilot does fly-by for B.C. son amid COVID border separation

Sky-high father-son visit plays out over White Rock Pier

3 Vancouver police officers test positive for COVID after responding to large party

Union president says other officers are self-isolating due to possible exposure

New mothers with COVID-19 should still breastfeed: Canada’s top doctor

Dr. Theresa Tam made the recommendation during World Breastfeeding Awareness Week

Collapse of Nunavut ice shelf ‘like losing a good friend:’ glaciologist

The ice shelf on the northwestern edge of Ellesmere Island has shrunk 43 per cent

PHOTOS: Moving day for 110-year-old Fraser Valley heritage house

Chilliwack heritage house makes 1.7-kilometre journey to new location

Plainclothes Abbotsford police officer deletes cellphone video after drawing gun on innocent man

‘They never asked me what I was doing there, strictly came out with guns, threatening to shoot me’

CRIME STOPPERS: ‘Most wanted’ for Aug. 7

Crime Stoppers’ weekly list based on information provided by police investigators

Most Read