New branding features B.C. city on Molson Canadian packaging

It’s just a little line in the fine print but Chilliwack is chuffed nonetheless

The Molson Coors family has set down roots in B.C. with its spanking-new Fraser Valley brewery at Chilliwack, and that fact is now reflected on the labels.

READ MORE: Local hops for beer

It’s just one word added to the fine print, but Chilliwack officials are chuffed.

“It’s frickin’ wicked,” Mayor Ken Popove said. “With the footprint of the plant being square in the middle of our city, it only makes sense that we’d be seeing ‘Chilliwack’ on the labels.”

Product packaging coming off the presses now for Molson Canadian has “Chilliwack” emblazoned on the side of beer cans and exterior wrapping to recognize this new chapter.

“A very formal and exciting marker of our new roots in Chilliwack can be found proudly printed on new Molson Canadian exterior packaging and cans,” said James Hall, marketing manager for Molson Canadian.

READ MORE: Chilliwack chosen by Molson Coors for new brewery

The inclusion of “Chilliwack” is right alongside major Canadian brewing cities like Toronto, Montreal, Moncton, and St. John’s.

“It will become a source of community pride for some people just to see the Chilliwack name on the labels and cans,” Brian Coombes, president of Chilliwack Economic Partners Corporation (CEPCO) pointed out.

“For Chilliwack to now have this connection to Molson Coors, an iconic Canadian company, is pretty neat, and to have a city of Chilliwack’s size mentioned alongside major cities like Toronto and Montreal, is certainly positive from CEPCO’s perspective,” Coombes said.

The new Molson Canadian packaging is actually part of a decisive shift in the visual identity of the brand.

“Inspired by the actions and ethos of founder John Molson, seven generations of family brewing, and 233 years of history, all brands stewarding the Molson family name (Canadian, Dry, Export, and Cold Shots) will visually unify under the logo,” according to Hall. “Every element of the new look, upcoming campaign, and programming pays tribute to Molson’s proudly Canadian roots, marking the beginning of a new chapter in living our legacy.”


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Problems delay opening of sheets at Planet Ice Maple Ridge

Getting hold of parts, making repairs mean rinks won’t be available until January: facilities manager

SHARE: Smoky skies cast Alouette Lake in a rather haunting light

Send us your photo showing how you view Maple Ridge or Pitt Meadows, and it could be featured soon

Province joins in bid to house Maple Ridge-Pitt Meadows youth at risk

BC Housing comes to table in a collaboration with stakeholders striving to secure supportive housing

Director of the Maple Ridge Museum retiring after 27 years

Val Patenaude’s final day is Oct. 31

OUR VIEW: Fox fight continues

Thanks for keeping this courageous young man’s vision alive 40 years later

3 new deaths due to COVID-19 in B.C., 139 new cases

B.C. confirms 40 ‘historic cases,’ as well

Supreme Court Justice Ruth Bader Ginsburg dies at 87

The court’s second female justice, died Friday at her home in Washington

Emaciated grizzly found dead on central B.C. coast as low salmon count sparks concern

Grizzly was found on Gwa’sala-‘Nakwaxda’xw territory in Smith Inlet, 60K north of Port Hardy

VIDEO: B.C. to launch mouth-rinse COVID-19 test for kids

Test involves swishing and gargling saline in mouth and no deep-nasal swab

Young Canadians have curtailed vaping during pandemic, survey finds

The survey funded by Heart & Stroke also found the decrease in vaping frequency is most notable in British Columbia and Ontario

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

B.C. teachers file Labour Relations Board application over COVID-19 classroom concerns

The application comes as B.C.’s second week of the new school year comes to a close

CHARTS: Beyond Metro Vancouver, COVID-19 cases in B.C. haven’t increased much recently

COVID-19 case counts outside of Metro Vancouver have been level since July

70-year-old punched in the head in dispute over disability parking space in Nanaimo

Senior’s turban knocked off in incident at mall parking lot

Most Read