A new Pitt Meadows education and awareness campaign will be rolled out in May to curb illegal dumping. (Contributed)

New illegal dumping campaign coming to Pitt Meadows

Focus will be on education and awareness


The City of Pitt Meadows is starting a new campaign to curb illegal dumping.

Playing off the city slogan Pitt Meadows is the Natural Place, the tag line of the new campaign will be It’s Not Natural, Report Illegal Dumping, accompanied by images juxtaposing landscapes with piles of garbage digitally manipulated into the scenes.

One image shows a mother and child canoeing past a pile of garbage in a river. Another shows someone enjoying a bike ride along a dike with a pile of garbage, including a mattress and chair, at the side of the path.

Carolyn Baldridge, manager of communications and community engagement, said Pitt Meadows spends $30,000 a year cleaning up illegal dumps, not including staff time.

“It’s an eyesore to our community,” said Baldridge, as well as a safety and an environmental hazard.

Baldridge added that previous campaigns with Metro Vancouver didn’t resonate.

The new campaign will be rolled out in two phases.

The first will be rolled out in the middle of May with a focus on raising awareness around the costs and effects of illegal dumping and giving residents three ways to report instances.

“Spring is typically a time when we see an increase in illegal dumping,” said Baldridge.

The second roll out is being planned for later in the summer with information on the correct methods of disposal for items such as mattresses, drywall, paint, furniture, appliances, household items and construction items.

The campaign will be used in newspaper advertising, advertising on Facebook and on a mobile devices. It will also be used on the sign outside the municipal hall and on the city website.

“This is not a problem that we are going to stop in its tracks,” said Baldridge.


Like us on Facebook and follow us on Twitter

Just Posted

Kanaka Open Mic celebrating 10 years in Maple Ridge

The 10th anniversary celebration will be taking place June 19

Burrards lose in Victoria

Maple Ridge WLA squad hosts Salmonbellies on Sunday

UPDATE: Multiple fires along the railway tracks in Pitt Meadows

Firefighters asking CP rail to close tracks

Maple Ridge coaches and players on Team BC

Heading to California tournament with 15U team

Maple Ridge woman reported missing now located

Police have spoken with Karen Gorrie, reported missing in May

Dog at Maple Ridge SPCA needs spinal surgery

Miniature pinscher has painful condition known as Wobbler Syndrome.

Driver loses tire while behind the wheel after lug-nut thief strikes in Burnaby

Burnaby RCMP are investigating after two reports of lug-nut tampering in the city this month

Federal cabinet ministers visit Edmonton, Calgary, in wake of TMX approval

Natural Resources Minister Amarjeet Sohi is set to visit Trans Mountain Corp.’s terminal in Edmonton

B.C. municipality prepares to forbid overnight camping by homeless despite court ruling

While courts have ruled against blanket bans, Langley City is employing a site-by-site approach

B.C. auditor says Indigenous grad rate highest ever but education gaps exist

The percentage of Indigenous students graduating from B.C. public high schools has hit its highest level ever

Statistics Canada reports annual pace of inflation rises in May to 2.4%

Transportation prices gained 3.1 per cent as the cost of air transportation added 8.9 per cent

MPs hear retired B.C. nurse’s petition to change compensation for fatal medical errors

Teri McGrath wants provinces to implement no-fault system for medical errors

Horgan says he’ll still defend B.C. coast after second Trans Mountain approval

Meanwhile, one B.C. First Nation has announced plans for a legal challenge

Metro Vancouver’s air quality could be the worst yet this wildfire season

As wildfire season approached, Metro Vancouver experts predict the air will be an issue for many

Most Read