Two examples of campaign advertisements by Metro Vancouver Crime Stoppers. (photo submitted)

Tongue-in-cheek campaign spotlights Metro Vancouver gangsters’ girlfriends

Metro Vancouver Crime Stoppers launches new ad campaign called, ‘I Stashed My Boyfriend’s Gun’

At first glance, the photos look like high-fashion ads. But a double-take will show the latest Crime Stoppers advertisements are part of a campaign focused on girlfriends of B.C. gangsters.

Metro Vancouver Crime Stoppers launched the new campaign Friday, called “I Stashed My Boyfriend’s Gun.”.

The images feature women dressed in “edgy” prison-like garb, such as a dress made out of paper towel, shoes made out of sponges and tape, and makeup done with mustard powder, cocoa and felt pens.

“Girlfriends soon find the excitement of gang life quickly wears off and leads to fears of violence or other repercussions if they refuse to hide guns of other evidence for their boyfriends,” said Linda Annis, Metro Vancouver Crime Stoppers executive director, said. “They think there’s no escape.”

The ads are meant to be tongue-in-cheek to get attention, but they’re designed to lead to a serious discussion about the risks of being involved in the gang lifestyle.

Once you’re behind bars for hiding your boyfriend’s gun, the organization said, you won’t have much to choose from when deciding what to wear.

The campaign is set to run on 500 billboards and transit shelters, as well as in malls, restaurants and on social media. It also includes a new website with an anonymous tip form.

People who submit information through the tip line will never be identified, and are never required to testify.

Just Posted

Former Maple Ridge mayor new Chamber president

Al Hogarth takes over from Ken Holland

Caddy Shack, one of B.C’s last surviving strip clubs, baring all again for Christmas charity

25th annual event is Sunday and raises money for the Maple Ridge-Pitt Meadows Christmas Hamper Society.

Bill 41 a ‘step toward reconciliation’: MLA

Katzie will get meaningful consultation, says Chief George

Freshco opens in Maple Ridge on Thursday

Free eggs for first 500 customers

Early morning crashes slow Maple Ridge commute

Two on Lougheed, one on Dewdney Trunk Road

VIDEO: Federal Liberals’ throne speech welcomes opposition’s ideas

Trudeau will need NDP or Bloc support to pass legislation and survive confidence votes

VIDEO: Rockslide closes part of Highway 93 in Fairmont Hot Springs

Geotechnical team called in to do an assessment after rocks fell from hoodoos

Chilliwack mom gives back to neonatal unit with Christmas stocking drive

Ashley Durance is paying it forward to other families and their babies following daughter’s NICU stay

Petition calls for appeal of ex-Burns Lake mayor’s sentence for sex assault

Prosecution service says Luke Strimbold’s case is under review

Northwest B.C. wildlife shelter rescues particularly tiny bear cub

Shelter co-founder says the cub weighs less than a third of what it should at this time of year

BC firefighters to help battle Australian bushfires

Canada sent 22 people, including 7 from B.C.

B.C. NDP touts the end of MSP premiums

Horgan, James held news conference to reiterate that people will get their last bill this month

Illicit drug deaths down, but B.C. coroner says thousands still overdose

Chief coroner Life Lapointe says province’s drug supply remains unpredictable

Province ‘reinforcing’ new rules for party buses as holiday season approaches

Ministry reminds the public that it’s against the law to consume alcohol, cannabis inside a vehicle

Most Read