A scene from the new “Targets” music video.

WATCH: New ‘Targets’ video takes aim at gang violence in Lower Mainland

Punjabi-language song launched by MMM Music & Films as part of campaign

A new music video takes aim at gang violence in Surrey and the rest of B.C.

The “Targets” clip, launched April 13 on MMM Music & Films’ YouTube channel, is sung in Punjabi by Gogi Bains, with Sam Sidhu credited as music director, Niranjan Singh “Nanji” Dhaliwal as lyricist and R. Paul Dhillon, video director.

It’s part of a campaign “to bring awareness to our youth,” according to a release from Surrey-based Brand D Media.

“The goal of all parties involved in trying to stop this gang-violence monster that is consuming our youth is to create atmosphere for youth take part in change and to identify behaviours attributed to a dangerous lifestyle in youth, and then to curtail these types of behaviours in our community.”

The South Asian community has gone through two decades of youth drugs and gang violence “that has claimed nearly 200 young Indo-Canadian men,” according to the release.

“And just when everyone thought that the nightmare of losing young men had finally ended, it has reared its ugly head again with a spate of shootings that claimed more young South Asian-Indo-Canadian men in a recent wave of gang violence.”

• OUR VIEW: Ending gang violence requires better parenting, not just more cash.

Dhillon said the “Targets” video team is excited to see its hard work finally premiere, following months of work.

“We hope that our small effort bears fruit,” Dhillon said.

Added Dhaliwal: “This has been a long journey but we hope that it makes an impact with our youth – this is just a start of something that hopefully other artists and filmmakers will do on a continuous basis so that we can keep bringing awareness and education that can stop the flow of our youth to gangs and drugs.”

• RELATED STORY: GANGS IN SURREY: The search for solutions.

The Targets team has done its own fundraising to fund this project, according to a release, “and we welcome others who want to make a contribution.”

The video post on YouTube includes a warning to youth “that drugs and gangs equals bullet and a body bag.

“If we can save one youth with our message of the death and destruction that drugs and gangs are causing, we will feel that our months of hard work and dedication to this project was worth the effort. The content is hard-hitting and intended to make you think!”

Just Posted

Pitt Meadows blueberry farm ordered to pay $131,000 to foreign workers

Golden Eagle Blueberry Farms also penalized $500

Ridge search team finds lost children

Brother, sister were stranded overnight on Burke Mountain

LETTERS: ‘New route to 240th St. not so apparent’

Thornhill is ‘old urban reserve’

Maple Ridge downtown association hands out favourite business awards

Maple Ridge-Pitt Meadows News wins in trades and services category.

Killer of Calgary mother, daughter gets no parole for 50 years

A jury found Edward Downey guilty last year in the deaths of Sara Baillie, 34, and five-year-old Taliyah Marsman

Raptors beat Bucks 120-102 to even series at 2-2

Lowry pours in 25 as Toronto moves within two games of NBA Finals

Body of missing snowmobiler recovered from Great Slave Lake

Police confirm the body is that of one of three missing snowmobilers

Toddler seriously injured after falling from Okanagan balcony

RCMP are investigating after a two-year-old boy fell from the balcony of an apartment in Kelowna

Fraser Valley chef sentenced to seven years for million-dollar drug operation

Raymon Ranu has been working as a cook since he was arrested for selling fentanyl and cocaine

Cost jumps 35% for Trans-Canada Highway widening in B.C.

Revelstoke-area stretch first awarded under new union deal

Is vegan food a human right? Ontario firefighter battling B.C. blaze argues it is

Adam Knauff says he had to go hungry some days because there was no vegan food

Winds helping in battle against fire threatening northern Alberta town

Nearly 5,000 people have cleared out of High Level and nearby First Nation

Man pleads guilty in Surrey crash that killed two Abbotsford women

Sarah Dhillon and Paige Nagata died following head-on collision on Nov. 4, 2018

Most Read