I received a promotional email from the ERA Development Sales Team – a huge new development on Dewdney Trunk Road in Maple Ridge.
I found it disturbing that within the email it contained the following:
“Just a friendly reminder that our Presentation Centre will be closed Wednesday, November 11th for Rememberance Day. We wish you a peaceful and happy Rememberance Day.”
On such a solemn occasion, it saddened me to see such a message being sent showing (obvious) insensitivity to those that have fallen.
I replied back to the ERA team:
“1. Remembrance – NOT Rememberance
2. I am a veteran, and I find it wholly offensive that you wish us all a ‘… happy’ Rememberance Day.
Think about this term and why there is such a thing as Remembrance Day.
This not a day for rejoicing (happy) but one of reflecting and remembering others who have paid the ultimate sacrifice for the freedoms we have today.
I sincerely hope you, yourselves, reflect on my words and treat this day as not a holiday, but a day to be thankful to others that you will never know.”
Kevin Mooney, Maple Ridge
Andrea Hakesley, ERA’s sales manager, has since replied to this letter and that reply was: “We, at the presentation center, completely agree with you and I have advised the marketing company of their errors and thoughtless wording. Our sincerest apologies. Thank you for your service.”
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