Vicki McLeod.

Untrending: Decluttering your Facebook space

‘Changes to Your Member Lists.’

Facebook Groups are a great tool for building online community, offering value, and encouraging true social media engagement.

However, life in Facebook-land means responding to ongoing changes to Facebook’s algorithms, including those that govern groups.

As a simple explanation, the algorithm is a process that ranks all available posts that can display on a user’s newsfeed based on how likely it is that the user will have a positive reaction.

There are other factors that regulate the algorithm, as well. Over time, Facebook tweaks have limited the free reach of both business pages and personal profiles.

Well-administered and responsibly moderated Facebook groups have provided an alternative to pages and profiles as online spaces for those with shared interests to gather and engage, whether as private, secret or public groups.

Recent changes to Facebook groups are causing consternation among administrators resulting from a January 2019 Facebook update that changed how member lists in groups are managed. Facebook began displaying a message in the new year, titled ‘Changes to Your Member Lists.’

It goes as follows: “We want to make sure that people are joining groups that are relevant and meaningful to them. Today, we’re moving people who have been added to a group, but never visited it, into the invited section of the group’s members list. In the members list, you can see your group’s updated member count and send a reminder to invited members.”

This message does not mean that all inactive members in any given group will be deleted, a misunderstanding which is causing some alarm among group admins. It refers to members who have been automatically added to the group by other members, but have never participated.

This is most common in open or public groups where anyone can be added by a member or an admin. Personally, I find this aspect of Facebook groups annoying, preferring not to be added to groups I may not have an interest in.

While this is a tactic most often used in groups focused on sales or multi-level marketing, most credible and well-moderated groups have clear parameters for membership that discourages the automatic adding of members.

If you are running a group, you need not be too worried about this recent change. Only people who have been automatically added but have never visited the group will be moved to the new “invited” list. You are not losing worthwhile members who may simply be less engaged than others.

In a sense, Facebook is simply decluttering the member space.

There are plenty of rumours circulating online about the changes to the groups feature. Your best bet, if you are concerned about the impact of the recent changes to your group, is to visit resources and pages for group admins in Facebook help, or simply Google ‘recent Facebook group changes’ and you can research bonafide Facebook announcements and communicate them to your members.

As a result of the current Facebook changes, the people you will be communicating with will be members who are genuinely interested in your product, service, or cause. And, for my money, that’s a good thing.

Vicki McLeod is an author, TEDx speaker, and award-winning entrepreneur. She is a business and personal coach and consultant. Follow her on Facebook, Twitter, and Instagram or find her at vickimcleod.com.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Maple Ridge and Pitt Meadows are prepared for high Fraser River levels

Peak numbers are expected to be below trigger levels for both cities

‘Protect our jobs,” say laid-off hotel workers to MLA Lisa Beare

Delegation delivered a petition to Maple Ridge MLA office on Friday

LOOKING BACK: A ride down memory lane or in this case Dewdney Trunk Road

Maple Ridge’s museum director offers a history lessson on how the major thoroughfare came to be

$75K will mean gifts for Maple Ridge man’s kids

Meneo Asperin had a rush of emotion when he thought he’d won $75 on BC/49

New Maple Ridge park to be finished this summer

Park located on the former site of the Anita Place Tent City

13 new B.C. COVID-19 cases, Langley Lodge outbreak ends

Health care outbreaks down to four, 162 cases active

Greater Vancouver home sales start to tick up, with prices holding steady

Residential sales last month reached 2,443, a 64.5 per cent jump from May

Langley Lodge’s deadly outbreak declared over

Fraser Health and long-term care home administrator confirm Friday declaration

PHOTOS: South Surrey tractor project evokes ‘$1-million smile,’ helps connect neighbours

Retired Surrey firefighter Ron Henze began project for friend’s dad to fill time during pandemic

Alberta health minister orders review into response after noose found in hospital in 2016

A piece of rope tied into a noose was found taped to the door of an operating room at the Grande Prairie Hospital in 2016

B.C.’s major rivers surge, sparking flood warnings

A persistent low pressure system over Alberta has led to several days of heavy rain

B.C.’s Indigenous rights law faces 2020 implementation deadline

Pipeline projects carry on as B.C. works on UN goals

Search continues for person seen floating in Coquihalla River in Hope

Rescuers halted the search Thursday night as darkness fell

‘Mind boggling’: B.C. man $1 million richer after winning Lotto 6/49 a second time

David O’Brien hopes to use his winnings to travel and of course keep playing the lottery

Most Read