social media influencers

Paige Pritchard, a spending coach who shares financial advice on TikTok, poses for a photo in her home office, Thursday, Feb. 9, 2023, in Coppell, Texas. At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead. Pritchard said she chose her career path after blowing her entire $60,000 salary on clothing, beauty and hair products in the first year after she graduated from college. (AP Photo/Tony Gutierrez)

TikTok ‘de-influencers’ want Gen Z to buy less – and more

At a time when consumers are inundated with so-called social media influencers…


Senior influencer Sandra Sallin, 80, poses for a portrait at home, Friday, Aug. 20, 2021, in Los Angeles. Sallin is among a growing number of seniors making names for themselves on social media. (AP Photo/Chris Pizzello)

Social media’s 70-up ‘grandfluencers’ debunking aging myths

Most people ages 50 and up use technology to stay connected to friends and family, according to a 2019 survey by AARP


Abbotsford’s Kris Collins turned to TikTok out of boredom when the provincial COVID-19 lockdown began in March 2020. She now has over 23 million followers on the video app. Photo: Submitted

Internet famous: Abbotsford’s Kris Collins is a TikTok comedy queen

Collins has found surprise stardom alone with a phone


Phone screen in hand. (Pixabay)

Fraser Health recruiting ‘health influencers’ to help bend the COVID-19 curve

People aged 20 to 29 now represent 30 per cent of the new cases

Phone screen in hand. (Pixabay)