In this photo taken Sunday, Nov. 10, 2019, shoppers react after taking part in a promotion ahead of Nov. 11 Singles day in Beijing. Chinese online shoppers hunt bargains on Singles Day, a holiday invented in the 1990s that has become the world’s busiest day for online commerce. (AP Photo/Ng Han Guan)

In this photo taken Sunday, Nov. 10, 2019, shoppers react after taking part in a promotion ahead of Nov. 11 Singles day in Beijing. Chinese online shoppers hunt bargains on Singles Day, a holiday invented in the 1990s that has become the world’s busiest day for online commerce. (AP Photo/Ng Han Guan)

China’s Alibaba, JD report booming Singles Day sales

The creators picked Nov. 11 because the date is written with four singles

Chinese e-commerce giants Alibaba and JD.com reported more than $60 billion in sales Monday on Singles Day, an annual marketing event that is the world’s busiest online shopping day.

The day was a temporary relief to retailers that face fading demand as Chinese consumers tighten their belts, anxious over slowing economic growth and the tariff war with Washington.

University students created Singles Day in the 1990s as an alternative to Valentine’s Day for people without romantic partners. Alibaba adopted it as a marketing tool a decade ago.

Rivals including JD.com, China’s biggest online direct retailer, and electronics seller Suning joined in. The tactic has caught on in other Asian countries, too.

The creators picked Nov. 11 because the date is written with four singles — “11 11.”

On Monday, retailers offered discounts on goods from smartphones to craft beer to health care packages.

“Yesterday night, I was browsing past 11 p.m. Many of my friends around me were staying up till 2 a.m. to buy stuff,” said Zhu Yirun, a graduate student in Beijing.

Alibaba said sales by merchants on its platforms had risen to 255.2 billion yuan ($36.5 billion) by 11 p.m. after passing last year’s full-day total of $30.8 billion before 6 p.m. JD.com reported sales of 179.4 billion yuan ($25.6 billion) by mid-afternoon.

Alibaba kicked off the event Sunday night with a concert by Taylor Swift at a Shanghai stadium.

E-commerce grew rapidly in China due to a lack of traditional retailing networks and government efforts to promote internet use. The country has the biggest online population with more than 800 million web users.

Alibaba, JD.com, Baidu and other internet giants have expanded into consumer finance, entertainment and offline retailing.

Monday was Alibaba’s first Singles Day since its founder, Jack Ma, stepped down as chairman in September. He stayed on as a member of the Alibaba Partnership, a 36-member group with the right to nominate a majority of the company’s board of directors.

E-commerce has created some of China’s biggest fortunes.

Ma, 55, is China’s richest entrepreneur with a net worth of $39 billion, according to the Hurun Report, which tracks the country’s wealthy.

Colin Huang of Pinduoduo was No. 7 on Hurun’s list at $19 billion. Zhang Jindong of Suning was No. 15 at $14 billion and Richard Liu of JD.com was No. 28 at $11 billion.

Last year, Alibaba reported Singles Day sales of 213.5 billion yuan ($30.8 billion), or more than 13 times its daily average of about 16 billion yuan ($2.3 billion).

Suning said sales of smartphones and other electronics passed 1 billion yuan ($160 million) in the first minute after midnight. The company said later sales were up 86% over 2018’s Singles Day but gave no total.

Dangdang, an online book retailer, said it sold 6.8 million copies in the first hour.

Chinese online spending is growing faster than total retail sales but also is weakening as economic growth decelerates. Growth declined to a multi-decade low of 6% over a year earlier in the quarter ending in September.

Online sales of goods rose 16.8% over a year earlier in the first nine months of 2019 to 5.8 trillion yuan ($825 billion), according to official data. That was more than double the 8.2% growth rate for total consumer spending but down from an average of about 30% in recent years.

E-commerce made up 19.5% of Chinese consumer spending, compared with about 11% of spending for American consumers.

Yang Wei, a migrant worker in Beijing, planned to skip the online rush.

“I feel like the difference (in price) is not that big, and since everyone’s buying all at once, the logistics and delivery are slower,” said Yang. “I think that it’s actually better for me to buy when not everyone’s buying.”

Joe McDonald, The Associated Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Gabriel Fitzpatrick and Shae Laing both received the Kwantlen Polytechnic University Dean’s Award for Outstanding Achievement in Masonry. (Colleen Flanagan/The News)
Maple Ridge students receive top honours in masonry

Received Kwantlen Polytechnic University’s Dean’s Award for Outstanding Achievement in Masonry

Tommy Picco lost his life to an overdose in October, 2020. (Special to The News)
Grieving Maple Ridge mother calls for decriminalization of drugs for Black Balloon Day

Five people died in Maple Ridge this January of suspected illicit drug toxicity overdose

Tyson Phare has moved from the Ridge Meadows Flames to Junior A hockey in Ontario.
Two Flames players moving up to Junior A hockey

Maple Ridge boys Duff and Phare leaving hometown Junior B squad

Flight Sergeant Samantha Laverton of 583 Royal Canadian Air Cadet Squadron in Maple Ridge will be performing in The Commonwealth Day Cadet Band Concert. (Special to The News)
Maple Ridge cadet to perform in concert celebrating Commonwealth

Flight Sergeant Samantha Laverton will be performing with cadets from the U.K and Australia

The hall as it appears today. (Special to The News)
Heritage Japanese Meeting Hall starts new life as a child care centre

Now used as a church, site will be developed for six houses

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry head for the B.C. legislature press theatre to give a daily update on the COVID-19 pandemic, April 6, 2020. (B.C. government)
B.C. nears 300,000 COVID-19 vaccinations, essential workers next

564 new cases, four deaths, no new outbreaks Thursday

Shiromali Krishnaraj arrives from India and receives a mandatory COVID-19 test at Pearson International Airport during the COVID-19 pandemic in Toronto on Monday, Feb. 1, 2021. B.C.’s approved rapid tests also use a nasal swab, with a machine to scan for COVID-19 antibodies. THE CANADIAN PRESS/Nathan Denette
B.C.’s rapid COVID-19 tests have produced only two positive results

Tests deployed for exposures in schools, outbreaks in care homes, jails

BC Emergency Health Services confirmed that a call was received just before 10 a.m. Ground paramedics, as well as an air ambulance, are on the way to the area. (SUSAN QUINN/ Alberni Valley News)
BREAKING: Helicopter goes down on Bowen Island

Unclear how many passengers aboard and unclear where the helicopter was going

The Nanaimo bar display at the Nanaimo Museum. (City of Nanaimo Instagram)
City of Nanaimo points to correct recipe after New York Times botches batch of bars

City addresses ‘controversy’ around dessert square’s layers

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A man holds a picture of Chantel Moore during a healing gathering at the B.C. Legislature in Victoria on June 18, 2020. THE CANADIAN PRESS/Chad Hipolito
B.C. First Nation demands transparency in probe into second fatal RCMP shooting

‘Police have killed more Tla-o-qui-aht First Nation members than COVID’

Statue of Lady Justice at B.C. Supreme Court in New Westminster. (File photo: Tom Zytaruk)
Surrey man found guilty in murder of his wife in 2018

Rizig Bona’s next court date is today

Hope’s station house, moved from its original location along the railroad to 111 Old Hope Princeton Way. (Emelie Peacock/Hope Standard)
Citizens file B.C. Ombudsperson complaint against Hope Council in Station House fracas

Demolition contract has been awarded, completed by April 30

Provincial health officer Dr. Bonnie Henry updates B.C. on the COVID-19 situation. (B.C. government)
Dr. Bonnie Henry predicts a ‘post-pandemic world’ for B.C. this summer

‘Extending this second dose provides very high real-world protection to more people, sooner’

Most Read