FILE In this Jan. 31, 2014 file photo, a KFC sign hangs in Saugus, Mass. (AP Photo/Elise Amendola, File)

KFC suspends ‘It’s Finger Lickin’ Good’ slogan amid COVID-19 pandemic

Fried chicken chain says slogan is inappropriate amid a pandemic

A famous fried chicken chain has suspended its slogan amid the pandemic, citing its inappropriateness in current times.

Kentucky Fried Chicken (KFC) said that although its “It’s Finger Lickin’ Good” slogan has served it well for 64 years, it seems a little “off” during the COVID-19 pandemic.

“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of “It’s Finger Lickin’ Good,” rest assured the food craved by so many people around the world isn’t changing one bit,” said Catherine Tan-Gillespie, global chief marketing officer at KFC.

But fans of the fried chicken chain shouldn’t worry; when the pandemic comes to an end, the slogan will return.

ALSO READ: B.C. breaks single-day record for new COVID 19 cases; 269 total cases over weekend


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirusfast food

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

SHARE: Recent wildfire smoke didn’t seem to stop local fowl

Send us your photo showing how you view Maple Ridge or Pitt Meadows, and it could be featured soon

IN THE PAGES: Libraries offer online educational alternatives for kids

Maple Ridge librarian Sarah Jost suggests a few websites parents might want to check out this fall

SHARE: Views offered from local dikes

Send us your photo showing how you view Maple Ridge or Pitt Meadows, and it could be featured soon

Sunny skies expected across Lower Mainland this week

After weeks of rain and smoke, Environment Canada forecasts clear skies and steady warm temperatures

Unofficial holidays: Here’s what people are celebrating for the week of Sept. 27 to Oct. 3

World Farm Animals Day, Drink Beer Day and Virus Appreciation Day are all coming up this week

QUIZ: Do you know what’s on TV?

Fall is normally the time when new television shows are released

Canadian ski resorts wrestle with pandemic-vs.-profit dilemma as COVID-19 persists

Few are actually restricting the total number of skiers they allow on the hill

Fraser Health confirms expanded COVID-19 testing services coming

Long lines, several days waiting list as demand for testing surges in region

Victoria-area RCMP locate high-risk sex offender thanks to help of taxi cab driver

Scott Jones wanted on a Canada-wide warrant, ‘a risk to women and girls,’ police say

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

A (virtual) walk around the world by 88-year-old B.C. man

George Doi says it’s simple: ‘I like walking’

End of CERB means uncertainty for some, new system for others

As of a week ago, the CERB had paid out $79.3 billion to 8.8 million people

Horgan, Wilkinson trade barbs over MSP premiums, health care at campaign stops

Horgan called a snap election for Oct. 24 earlier this week

Most Read