Black Friday shopping in a pandemic: COVID-19 closes some stores, sales move online

Shoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul ChiassonShoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul Chiasson
Shoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul ChiassonShoppers line up in front of a shop on Montreal’s Saint-Catherine Street in search of Black Friday deals in Montreal, Friday, Nov. 27, 2020. THE CANADIAN PRESS/Paul Chiasson

Black Friday, the one-day shopping bonanza known for its big bargains and large crowds, has arrived.

While rising COVID-19 cases and weeks of staggered deals have muted the usual fanfare of the shopping event, retailers are banking on today’s sales to bolster their bottom line.

Retail analysts say some bargain hunters are still expected to shop in brick-and-mortar stores, where possible, in the hopes of snagging a doorbuster deal.

But they say the majority of this year’s Black Friday purchases are expected to be made online.

Eric Morris, head of retail at Google Canada, says e-commerce in Canada has doubled during the pandemic.

He says given ongoing lockdowns and in-store capacity limits, online sales are expected to be strong today and remain heightened over the holiday shopping season.

Indeed, big box stores, which often attract the largest lineups and crowds on Black Friday, have moved most promotions online.

Yet although Black Friday’s top sellers tend to be big-ticket electronics, some shoppers might be on the hunt for deals on more basic items.

Lisa Hutcheson, managing partner at consulting firm J.C. Williams Group, says some shoppers may take advantage of today’s sales to “stock up and hunker down for the winter.”

Black Friday, which started as a post-Thanksgiving sale in the United States, has gained in popularity in Canada in recent years.

It’s also become an increasingly important sales event for retailers, along with Cyber Monday, overshadowing Boxing Day.

Robin Sahota, managing director and Canadian retail lead for professional services firm Accenture, says retailers might be saving some special discounts for Cyber Monday.

“It’s going to be a day where retailers look to add some sweeteners to entice consumers, particularly with the pull forward of Black Friday,” he says. “I think folks will be seeking out something special on Cyber Monday.”

The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Tony Lam sent in this image of the community looking towards Golden Ears Mountain. (Tony Lam/Special to The News)
SHARE: Tranquil view of Golden Ears Mountain

Send us your photo showing how you view Maple Ridge or Pitt Meadows, and it could be featured soon

CP’s proposed logistics park would be in the fields just across the tracks from its intermodal yard in Pitt Meadows. (Google)
Pitt Meadows wants higher tax rate for CP Rail

Councillors decry a rate that equates railway to a dentist’s office

Almost every health region in the province saw an increase in overdose calls last year. (Blackpress files)
Overdose call numbers reach five-year-high in Maple Ridge.

BC Emergency Health Services responded to almost 500 local calls in 2020

Cam Blake released his first album called <em>Bad Vacation</em> on Jan. 15. (Special to The News)
Maple Ridge musician releases first album

Cam Blake’s first album, Bad Vacation, released Jan. 15

Members of the Maple Ridge Disc Golf Club team up to update the “frolf” course at Thornhill Park. (Special to The News)
Maple Ridge Disc Golf Club helps upgrade local course

Thornhill Park frisbee links usage has skyrocketed since pandemic

Maj.-Gen. Dany Fortin, vice-president of logistics and operations at the Public Health Agency of Canada, speaks at a news conference on the COVID-19 pandemic in Ottawa, on Friday, Jan. 15, 2021. THE CANADIAN PRESS/Justin Tang
B.C. records 500 new COVID-19 cases Wednesday, 14 deaths

Outbreak at Surrey Pretrial jail, two more in health care

(File)
Man allegedly bites Vancouver cop during arrest for outstanding warrant

The officer was treated in hospital for the bite wounds

(File Photo)
Interior Health says COVID positivity rates in Fernie area actually 10-12%

IH say the rates are not as high as previously claimed by the region’s top doctor

Black bear cubs Athena and Jordan look on from their enclosure at the North Island Wildlife Recovery Association in Errington, B.C., on July 8, 2015. Conservation Officer Bryce Casavant won the hearts of animal lovers when he opted not to shoot the baby bears in July after their mother was destroyed for repeatedly raiding homes near Port Hardy, B.C. THE CANADIAN PRESS/Chad Hipolito
Supreme Court quashes review of B.C. conservation officer who refused to euthanize bears

Bryce Casavant was dismissed from his job for choosing not to shoot the cubs in 2015

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Francina Mettes and Thomas Schouten with the 200-page document they submitted in December of 2018. (Travis Paterson/News Staff)
Dutch man, 94, facing unwanted trip home can stay in B.C. with wife of 45 years

Immigration offices cuts red tape so couple of 45 years can stay together in Victoria area

Health Minister Adrian Dix looks on as Dr. Bonnie Henry pauses for a moment as she gives her daily media briefing regarding Covid-19 for the province of British Columbia in Victoria, B.C, Monday, December 7, 2020. THE CANADIAN PRESS/Jonathan Hayward
B.C. Premier, health officials to discuss next steps in COVID immunization plan

Nearly 31,000 doses of vaccine the province expected by Jan. 29 could be curtailed due to production issues

Vancouver Canucks’ Travis Hamonic grabs Montreal Canadiens’ Josh Anderson by the face during first period NHL action in Vancouver, Wednesday, Jan. 20, 2021. THE CANADIAN PRESS/Jonathan Hayward
Horvat scores winner as Canucks dump Habs 6-5 in shootout thriller

Vancouver and Montreal clash again Thursday night

Most Read