Expect to hear some holiday cheer at 6 p.m. this evening (Thursday, Dec. 24).
The Worldwide Santa’s Christmas Eve Jingle and other social media campaigns intended to brighten the holiday season are calling on people around the globe to go outside at 6 p.m. local time and ring bells for about two minutes.
The goal is to add a happy event during what has been a dark year.
People can then post with related hashtags.