Prepare to Get Pink’d

On March 7, show your support for a future without breast cancer.

Prepare to Get Pink'd

The Canadian Breast Cancer Foundation – BC/Yukon Region (CBCF) challenges individuals, businesses, schools, or community groups across Canada to Get Pink’d! on March 7 in support of a future without breast cancer.

Equally a team-building opportunity and a fundraising initiative, Get Pink’d! is a chance for participants to break away from everyday attire by simply wearing pink and dressing casually. For a minimum $5 donation, participants will receive a Get Pink’d! button to wear to show their support for the breast cancer cause.

With International Women’s Day the day after Get Pink’d!, it’s the perfect occasion to celebrate the women in your life.

“A highlight of Get Pink’d! for many is the mere pleasure of dressing casually on a Thursday as an addition to the standard casual Friday,” said Wendy Slavin, CEO, BC/Yukon Region. “The initiative provides a fun, interactive way for co-workers, teams or friends to come together in support of a common goal. Together, they will be bringing CBCF closer to our vision of creating a future without breast cancer.”

Participating in Get Pink’d! is simple.

To register your company, team or community group, visit or contact or 604-683-2873.

Get Pink’d! buttons will be worn from coast to coast, however support is not limited to buying a button.

Workplace, school groups and teams can also host additional fundraising activities on event day to help support the cause.

Breast cancer is the most common form of cancer diagnosed in Canadian women, representing 26 per cent of all newly diagnosed cases. In 2012, an estimated 22,700 Canadian women will be diagnosed with breast cancer and about 5,100 will die from it.

Since 1986 however, death rates among women have fallen by almost 40 per cent. Today in BC, 91.8 per cent of women diagnosed with breast cancer survive the disease for 5 years or longer – the highest survival rate in Canada.