Maple Ridge Mayor Dan Ruimy unveiled new city branding at the Economic Development Summit held on Wednesday, Oct. 11.
The new branding is intended to highlight the city’s connection to nature, economic potential, and community bonds.
The refreshed brand includes a new logo, colours, fonts and brand story based on themes that emerged during months of development. The process included public engagement and a review of relevant research. The new branding will be rolled out in a phased approach as the city moves towards the Maple Ridge 150 celebrations in 2024.
“As we bring our economic leaders together to explore how we can encourage innovation and growth, it’s the perfect time to reveal the city’s new branding that will roll out as part of our 2024 Maple Ridge 150 celebration,” said Mayor Dan Ruimy. “This is a pivotal time for Maple Ridge, as we build on our strengths while positioning our community to thrive in the future.”
Maple Ridge’s last rebranding took place 17 years ago.
When the city sought resident and business perspectives this year, through focus groups and an online survey, feedback painted a picture of a place offering active lifestyles and nature on its doorstep, exciting economic opportunities, and a welcoming and connected community. This has been reflected in the new brand pillars:
• Bold by Nature
• Driven by Community
• City on the Move
“It was interesting and important to hear what our residents had to say about the place we live and what matters to them,” said Zvi Lifshiz, director of strategic development, communications and public engagement.
The focal point of the logo is the Golden Ears Mountains, identified by residents as the iconic feature of the community. The peaked shapes also form the letter M. The Fraser River that defines Maple Ridge’s southern border grounds the bottom of the graphic with a swoosh of teal.
“Maple Ridge is a city that has reinvented itself over and over again as the industries and eras have passed,” Ruimy said. “As we close in on the 100,000-population mark and 150 years since incorporation, this new brand signals the positive change ahead.”
The city has worked with Trapeze Communications, a B.C. marketing and graphic design firm. Initiated in January of 2023, the branding project is part of an extensive update of the city’s communications and community engagement approach, that also includes a website targeted for launch in early 2024.
For more information about Maple Ridge’s new brand, go to mapleridge.ca/brandstory.