B.C. families started a campaign to have Canadian kids wear their hockey jerseys to school on April 12 as a show of support for the Humboldt Broncos. It has now changed to a call for everyone to wear a sports jersey that day. From Facebook

B.C. hockey moms’ jersey campaign supports Broncos

Organizers are asking people to wear any sports jersey on Thursday, April 12.

B.C. hockey moms were agonizing about how to show support for the Humboldt Broncos and chanced upon a campaign that will help young people channel their grief.

“We said we’ve got to do something,” said Jennifer Pinch.

She and other local hockey moms brainstormed and came up with a hockey jersey campaign for schools on April 12. They posted information Saturday morning, and by Saturday evening it had morphed into a campaign to have anyone wear any type of sports jersey on Thursday to show support for Humboldt and the Broncos.

People are being asked to social media their photos in jerseys, and her group is coming up with a hashtag to add to social media posts.

Pinch said the crash has hit so close to home for Canadians. In her case, her kids are in sports, and her son is just about the age to play at the junior level. A friend of her daughter’s was set to try out for the Broncos next week.

“I can literally see it happening to my family,” she said of the bus crash.

She said thousands of young people each day board buses to head to competitions and events, and thankfully most arrive home safe and sound, but in this case, a large group of young, talented people didn’t.

Several schools have already voiced support for jersey day. The campaign is gaining momentum. There’s been media coverage in Africa and the U.S. People have said they will dig out their jerseys in the Comox Valley, Roanoke, Virginia, Ottawa, and beyond.

And some people without jerseys say they will wear Broncos colours that day – gold and green.

HumboldtHumboldt Broncos

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

LETTER: B.C. Parks need to be a priority in the upcoming election

Maple Ridge writer feels a more effort must be dedicated to preserving and upkeeping parks

13 productions shooting in Maple Ridge this month alone

Maple Ridge was one of the first Lower Mainland municipalities to welcome back film crews

ON COOKING: Chef Dez offers help in the kitchen during a pandemic

COVID-19 has more people at home and spending time in the kitchen

NETWORKING: Cultural competency is crtical in Maple Ridge, too

VIDEO: In response to Black Lives Matter, the CN Network conducted a number of local interview

Flames will start new season based in Abbotsford

Junior B team could not find ice in Maple Ridge or Pitt Meadows

Weekend sees 267 cases, 3 deaths in B.C.; Dr. Henry says events leading to COVID spread

There are currently 1,302 active cases in B.C., while 3,372 people are under public health monitoring

Lightning strike: Tampa Bay blanks Dallas 2-0 to win Stanley Cup

Hedman wins Conn Smythe Trophy as playoff MVP

16 MLAs retiring from B.C. politics add up to $20M in pensions: Taxpayers Federation

Taxpayers pay $4 for every dollar MLAs contribute to their pensions

Liberals seek to fast track new COVID-19 aid bill after CERB expires

Government secured NDP support for legislation by hiking amount of benefits by $100 to $500 per week

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Police investigating shooting in North Delta

Police say occupants of two vehicles exchanged gunfire near 120th Street and 82nd Avenue

B.C. VOTES 2020: Echoes of HST in B.C. debate over sales tax

Cannabis, tobacco, luxury cars still taxed in B.C. Liberal plan

TransLink CEO asks riders not to enforce mask rules after Surrey bus punch-up

A fight broke out on a bus at 96 Avenue and Scott Road involving a man who refused to wear a mask

Most Read