Jeremie White like to design hockey masks and team uniforms before his design was picked to represent the Canucks for eight years. File contributed

Jeremie White like to design hockey masks and team uniforms before his design was picked to represent the Canucks for eight years. File contributed

B.C. man designer behind Canucks’ retro jersey

Jeremie White was 20 years old when he told Canucks assistant GM Brian Burke he had a design

Jeremie White blames his former naiveté for landing a deal with the Canucks to design their jerseys in 1989.

At the time, White was a 20-year-old design student at Capilano College in North Vancouver who heard the then assistant general manager, Brian Burke, complain about the “puke yellow” home jerseys on a radio show.

So, White called Burke’s office again, and again and again saying he had some designs.

“I was still living at home going to college, and heard my mom call down ‘Brian Burke is on the phone,’” White recalls. “It’s one of the more odd experiences in my life.”

ALSO READ: Royal Roads hosts design thinking challenge

White had designed hockey masks and team jerseys for fun since he was a kid, but never thought he’d get a chance to take it to the big leagues. But, he found himself in an office with Burke, who liked the designs and, after making a few suggestions, set him up with the Canucks general manager, Pat Quinn.

“As a 20-year-old I was pinching myself, because, seriously– the super boss of the Canucks!” White says.

After working together, Quinn and White came up with the famous black, red, white and gold design that represented the team for eight years, from 1989 to 1997. The design became fondly known as “the flying skate” or “the plate of spaghetti,” and was sported by the team in the 1994 Stanley Cup finals.

Jeremie White designed the jerseys the Canucks wore from 1989-1997. They’ve now been nominated as the “retro jersey” the Canucks will wear sporadically in their 50th anniversary season, from 2019-2020. File contributed.

RELATED: Canucks release 2018-19 season schedule

“That’s the primary reason I think that people are so fond of the jersey,” White says. “They’re aggressive colours and just fond memories of a good team making a good run.”

The design was such a fan favourite that it was recently voted to be the Canucks’ retro jersey in their 50th anniversary year, coming up in the 2019-2020 season. It was up against two other designs, but won an overwhelming majority with over 16,000 votes.

“It’s incredible, it’s really cool to see how a design can resonate after so many years and transcend so many different things,” White says.

White continues to work in design, acting as the design director for a studio in Greater Victoria, and freelancing sports-themed art from his home.

When asked how he feels about his approach to the Canucks almost 30 years ago, White laughs.

“I always tell my kids now, the beauty is to be bold,” he says. “Go out and try to pursue whatever you’re interested in. Don’t fear rejection.”

To see more of White’s work, you can head to sportsart.ca

nicole.crescenzi@vicnews.com

Like us on Facebook and follow us on Twitter
and Instagram

Canucks

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Snowfall warnings Thursday, Feb. 25, 2021 for parts of the Fraser Valley and Fraser Canyon. (Jennifer Feinberg/The Chilliwack Progress)
Winter storm warnings Thursday for Fraser Valley and Fraser Canyon

Snow is expected to become heavier as day progresses with snowfall amounts of up to 30 centimetres

Annemieke Vrijmoed sent in this photo that for her captures the magic of the Fraser River.
SHARE: The magic of the Fraser River

Send us your photo showing how you view Maple Ridge or Pitt Meadows, and it could be featured soon.

Members of Katzie First Nation got into the spirit of Pink Shirt Day with honking, car decoration, and drumming. (Ronan O’Doherty/ The News)
Katzie First Nation recognizes Pink Shirt Day with ‘honking’ parade

Community rallies together to promote anti-bullying message

COVID-19 (Pixabay)
COVID-19 exposures at schools in Maple Ridge and Pitt Meadows

Alexander Robinson and Edit McDermott are latest elementary schools exposed

City council reviewed the Growing Together report, and its vision for downtown Maple Ridge.
Pocket parks, walkability, safety are highlights of Maple Ridge downtown vision

Homelessness and crime could undermine vision for city says Robson

Dr. Bonnie Henry talk about the next steps in B.C.'s COVID-19 Immunization Plan during a press conference at Legislature in Victoria, B.C., on Friday, January 22, 2021. THE CANADIAN PRESS/Chad Hipolito
456 new COVID-19 cases in B.C., 2 deaths

Since January 2020, 78,278 have tested positive for the novel coronavirus in B.C.

“Support your city” reads a piece of graffiti outside the Ministry of Finance office. (Jane Skrypnek/News Staff)
Slew of anti-bylaw graffiti ‘unacceptable’ says Victoria mayor, police

Downtown businesses, bylaw office and Ministry of Finance vandalized Wednesday morning

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. (THE CANADIAN PRESS/Nathan Denette)
Vaccinating essential workers before seniors in B.C. could save lives: experts

A new study says the switch could also save up to $230 million in provincial health-care costs

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

The late Michael Gregory, 57, is accused of sexually exploiting six junior high students between 1999 and 2005. (Pixabay)
Former Alberta teacher accused of sexually assaulting students found dead in B.C.

Mounties say Michael Gregory’s death has been deemed ‘non-suspicious’

A woman boards a transit bus through rear doors, in Vancouver, on Friday, March 20, 2020. THE CANADIAN PRESS/Darryl Dyck
TransLink slow to reveal crucial details about ransomware attack, says union

Union says company took months to admit what info was stolen, including SIN and bank account details

According to a new poll, a majority of Canadians want to see illicit drugs decriminalized. (THE ASSOCIATED PRESS)
Majority of Canadians think it’s high time to decriminalize illicit drugs: poll

More than two-times the B.C. residents know someone who died from an overdose compared to rest of Canada

Photograph By @KAYLAXANDERSON
VIDEO: Lynx grabs lunch in Kamloops

A lynx surprises a group of ducks and picks one off for lunch

Most Read