Jeremie White like to design hockey masks and team uniforms before his design was picked to represent the Canucks for eight years. File contributed

B.C. man designer behind Canucks’ retro jersey

Jeremie White was 20 years old when he told Canucks assistant GM Brian Burke he had a design

Jeremie White blames his former naiveté for landing a deal with the Canucks to design their jerseys in 1989.

At the time, White was a 20-year-old design student at Capilano College in North Vancouver who heard the then assistant general manager, Brian Burke, complain about the “puke yellow” home jerseys on a radio show.

So, White called Burke’s office again, and again and again saying he had some designs.

“I was still living at home going to college, and heard my mom call down ‘Brian Burke is on the phone,’” White recalls. “It’s one of the more odd experiences in my life.”

ALSO READ: Royal Roads hosts design thinking challenge

White had designed hockey masks and team jerseys for fun since he was a kid, but never thought he’d get a chance to take it to the big leagues. But, he found himself in an office with Burke, who liked the designs and, after making a few suggestions, set him up with the Canucks general manager, Pat Quinn.

“As a 20-year-old I was pinching myself, because, seriously– the super boss of the Canucks!” White says.

After working together, Quinn and White came up with the famous black, red, white and gold design that represented the team for eight years, from 1989 to 1997. The design became fondly known as “the flying skate” or “the plate of spaghetti,” and was sported by the team in the 1994 Stanley Cup finals.

Jeremie White designed the jerseys the Canucks wore from 1989-1997. They’ve now been nominated as the “retro jersey” the Canucks will wear sporadically in their 50th anniversary season, from 2019-2020. File contributed.

RELATED: Canucks release 2018-19 season schedule

“That’s the primary reason I think that people are so fond of the jersey,” White says. “They’re aggressive colours and just fond memories of a good team making a good run.”

The design was such a fan favourite that it was recently voted to be the Canucks’ retro jersey in their 50th anniversary year, coming up in the 2019-2020 season. It was up against two other designs, but won an overwhelming majority with over 16,000 votes.

“It’s incredible, it’s really cool to see how a design can resonate after so many years and transcend so many different things,” White says.

White continues to work in design, acting as the design director for a studio in Greater Victoria, and freelancing sports-themed art from his home.

When asked how he feels about his approach to the Canucks almost 30 years ago, White laughs.

“I always tell my kids now, the beauty is to be bold,” he says. “Go out and try to pursue whatever you’re interested in. Don’t fear rejection.”

To see more of White’s work, you can head to sportsart.ca

nicole.crescenzi@vicnews.com

Like us on Facebook and follow us on Twitter
and Instagram

Just Posted

Dewdney Trunk Road closed, vehicle crashes

Happened in early evening, injuries unknown

Court supports Maple Ridge role in tent city

Rejects Pivot application to allow people to return

City video updates Maple Ridge Leisure Centre re-do

Rusty support columns delaying project by a few months

Maple Ridge councillor back at work

Duncan away because of car accident

Seniors conquer the arctic

Pitt Meadows guide led 35-day trek

Rents in most Canadian cities are unaffordable for lower-income earners: study

Roughly one-third of households, or 4.7 million, are renters

Instagram expands Canadian pilot removing ‘like’ counts to more countries

Social media giant plans to roll out the test in Australia, New Zealand, Brazil, Japan, Italy and Ireland

Pamela Anderson adds star power to B.C. Green Party town hall

Celebrity attended Nanaimo meeting with representatives from U.S.-based environmental group

Olympic softball qualifier gets $150K boost from provincial government

2019 Americas Qualifier to be held in Surrey from Aug. 25-Sept. 1

Gas price inquiry questions Trans Mountain capacity, company denies collusion

The first of up to four days of oral hearings in the inquiry continue in Vancouver

Serious police incident unfolding at Sts’ailes near Agassiz

Small reserve near Agassiz surrounded by police vehicles, helicopter, ERT

‘Benzos’ and fentanyl a deadly cocktail causing a growing concern on B.C. streets

Overdoses caused by benzodiazepines can’t be reversed with opioid-overdose antidote naloxone

RCMP release sketch of suspect in SFU assault, appeal to witnesses who helped woman

The RCMP want to talk to two women who helped the victim after she got to the parking lot

Will you be celebrating national hotdog day with any of these crazy flavours?

The popularity of hotdogs spans generations, cultures

Most Read