Funeral chain creates visual campaign to show dangers of fentanyl

Funeral chain creates visual campaign to show dangers of fentanyl

Metro Vancouver funeral chain serves up to five families monthly who’s loved one died from overdose

UPDATE: B.C. Coroners Service chief coroner Lisa Lapointe releases statement on funeral chain’s program, saying the service “does not endorse, and will not be participating in, fear-based initiatives.” See more >


A B.C. funeral and cremation company has rolled out a “very visual” fentanyl prevention program that it hopes will cut the number of drug deaths related to opioids among children and young adults.

Funeral homes and crematoriams see the aftermath of overdose deaths – a statistic continuing to climb across the province.

Tyrel Burton, owner of Alternatives Funeral and Cremation Services, estimates the chain serves four to five families each month after a loved one has died from an overdose.

In a news release Thursday, Burton said the Metro Vancouver company felt it could no longer tolerate those numbers.

“All too often in recent months, we are being called on to assist a distraught family in planning a funeral service for a teen or young adult family member – the result of one terrible and tragic decision,” a blog post on the companies website reads.

Unlike other programs focusing on harm reduction, Burton said, the campaign is instead using “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

“Our focus is harm prevention,” he said.

READ MORE: 19 youth have died from overdoses, B.C.’s top doctor tells parents

READ MORE: Carfentanil detected in 37 deaths between June and September

One piece in the campaign is a poster of grieving family members surrounding a coffin. Underneath the photo, a banner reads: “Will fentanyl be the reason for your next family get-together?”

A casket and hearse are also part of the 45-minute presentation aimed at parents and their children aged 12 and up. The video will include speakers, police victim services and the parent of a child who died from a fentanyl overdose who reads a letter.

The company began raising funds for its educational fentanyl program last year, and was met with $5,000 in support.

The campaign is one of several being taken on by professionals at the forefront of the overdose crisis. Since fentanyl arrived in the province, more than 1,500 people have died.

Health authorities such as Fraser Health and Interior Health have taken on poster campaigns urging people “not to use alone,” and community groups, social workers and even businesses in the hospitality industry have led training on how to use overdose-reversing naloxone kits.

“We felt that we had to do something to reach teens and young adults before they become addicted,” Burton said in a news release. “This program is our response to what we see as a critical need.”

Program in response to watching grieving parents

Funeral director John Romeyn in nearby Abbotsford said he backs the program after hearing a comment from a grieving dad.

“I had a father say to me, ‘I was supposed to (be choosing) clothes for my daughter to wear for her graduation. Now I’m picking something to wear for her casket,’ ” he said.

Romeyn said all of those involved in the presentation try to impress on young people that no one is immune from the dangers of fentanyl or other opioids.

“We’ve dealt with pastors’ children and lawyers’ kids, and everyday people who are out there … either experimenting or the casual user who isn’t aware of what’s out there,” he added.

With files from The Canadian Press


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Work is expected to take place from the beginning of the week of May 17 until mid-July. (File photo)
Transportation infrastructure getting improvements in Pitt Meadows

2021 capitol works program will see traffic calming and accessibility improvements

Maple Ridge vape store owner is fighting back against negative comments from city council about his industry. (Vape360 photo)
LETTER: Store owner critical of Maple Ridge mayor and council limit on new vape stores

City would be better to tackle bigger social ills, letter writer says

Maple Ridge’s Johanne Bolduc, a self-proclaimed bird lover, shared a picture of a Kingfisher and its prey that she spotted Tuesday along the dikes in Pitt Meadows – along the North Alouette River. She labelling her photo “Great Catch.” It was a great catch for the bird and Bolduc. Kingfishers are known to be very timid of people, so getting a picture of the majestic bird, she said, tends to be difficult and uncommon. Send us your photo showing how you view this community, email to: editor@mapleridgenews.com. (Special to The News)
SHARE: Fine-feathered friend motivates Maple Ridge bird lover to learn more

Send us your photo showing how you view Maple Ridge or Pitt Meadows, and it could be featured soon

Platinum Enterprises is building a 330-unit apartment complex on Brown Avenue in Maple Ridge. (Special to The News)
Council okays huge apartment complex in downtown Maple Ridge

330 units in three five-story condo buildings on Brown Avenue

Maple Ridge Coun. Ahmed Yousef says observing Ramadan during a pandemic was very different. (News files)
Maple Ridge city councillor celebrates Eid al Fitr after 30 days of fasting

Coun. Ahmed Yousef said this year’s Ramadan was lonely without close community contact

Prince Rupert was one of the first B.C. communities targeted for mass vaccination after a steep rise in infections. Grey area marks community-wide vaccine distribution. (B.C. Centre for Disease Control)
B.C. tracks big drop in COVID-19 infections after vaccination

Prince Rupert, Indigenous communities show improvement

The Greater Victoria School District continues to face backlash over its wording and approach to Indigenous learners in its 2021-2022 budget talks. (Black Press Media file photo)
School district’s approach to Indigenous learners leaves Victoria teachers ‘disgusted’

Backlash grows over ‘pattern of colonial thinking permeating the leadership’

Italian-Canadian prisoners at the Kananaskis prisoner of war camp in Alberta. (University of Calgary/Contributed)
Italian moved to Okanagan with hope; he ended up being sent to a WWII internment camp

Raymond Lenzi shares his grandfather’s story ahead of Canada’s planned formal apology to Italian-Canadians

Police and fire crews were in the 18500-block of 18 Avenue around 9 p.m. Thursday (May 13, 2021). (Curtis Kreklau photo)
PHOTOS: Police investigating South Surrey vehicle fire

Unclear if blaze in the 18500-block of 18 Avenue related to Burnaby shootings: RCMP

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Then-minister Rich Coleman, escorted by Victoria Police, makes his way to the east wing amid a protest blocking the legislature entrances before the throne speech in Victoria, B.C., Tuesday, Feb. 11, 2020. THE CANADIAN PRESS/Chad Hipolito
B.C. money laundering inquiry testimony ends today with reappearance of Rich Coleman

Responsible for the gaming file off and on from 2001 to 2013, Coleman been recalled after his initial testimony to the Cullen Commission last month

Colin Dowler rests in hospital recuperating from wounds suffered from a grizzly bear attack north of Campbell River. He was able to end the struggle by stabbing the bear in the neck with a knife like the one he is holding. Photo submitted
‘Bad-ass dude that took on a grizzly bear’ doesn’t let 2019 B.C. attack bring him down

Campbell River’s Colin Dowler gets on with his life as his rehabilitation continues

A bullet hole is seen in the windshield of an RCMP vehicle approximately 4 km from Vancouver International Airport after a one person was killed during a shooting outside the international departures terminal at the airport in Richmond, B.C. on Sunday, May 9, 2021. THE CANADIAN PRESS/Darryl Dyck
Meeting police chance to get sense of ‘frustrating’ gang violence situation: minister

Mike Farnworth met with police representatives Thursday following a recent spate of shootings

Arrowsmith Search and Rescue manager Ken Neden, as he goes over the events of the Qualicum Falls river rescue on Dec. 12, 2020, for a United Kingdom television program “Unbelievable Moments Caught on Camera’. (Mandy Moraes photo)
TV show spreading news of daring B.C. river rescue across the world

Arrowsmith SAR trio share their accounts for ‘Unbelievable Moments Caught on Camera’

Most Read