The majority of city council votes in favour of this design for a new Salmon Arm flag on Monday, May 10, 2021. (City of Salmon Arm image)

The majority of city council votes in favour of this design for a new Salmon Arm flag on Monday, May 10, 2021. (City of Salmon Arm image)

Majority of council salutes new flag for Salmon Arm

Two councillors raise concerns about logo being too corporate for a flag

A new look will be waving from the skies above the city hall courtyard.

Although not everyone saluted the new creation, a majority of city council voted in approval May 10 of a new design for the Salmon Arm flag.

City staff provided five samples of potential designs, all variations on a theme, with a recommendation to choose the one with the white background. The printing on the flag included the Salmon Arm wordmark – ‘Salmon’ in orange and ‘Arm’ in teal, with ‘Small city, big ideas’ printed in smaller teal letters below.

Rob Niewenhuizen, the city’s director of engineering and public works, outlined how in 2017, 12 local organizations, including the City of Salmon Arm, came together to form a brand leadership team to work on a community brand and marketing strategy.

His report stated “with the common goal of attracting new talent and investment, the team worked with a consultant to draw out Salmon Arm’s competitive advantages and our unique and authentic story.”

In October 2018, council voted unanimously in support of the ‘Small city, big ideas’ brand, and staff were told to gradually change over to the new branding.

The flag’s turn has arrived.

Read more: 2017 – Salmon Arm Economic Development Society to spearhead project

Read more: 2018 – Choose a brand for Salmon Arm

Read more: 2018 – Salmon Arm – ‘Small city, big ideas’ brand approved

The Salmon Arm Economic Development Society’s samples were based on the city’s branding guidelines. They included three versions similar to the white one recommended: an ‘Ida blue’, an orange, and a light blue ‘Lakeshore’ background, with the same words displayed in the foreground. A fifth sample had an orange background with the wording placement switched. ‘Small city, big ideas’ was larger with ‘Salmon Arm’ smaller as the tagline.

Staff noted bright colours usually fade more quickly, so the white background was the option of choice.

The outgoing Salmon Arm flag also featured a white background, but the words ‘Salmon Arm’ were written rather than printed, and a blue oval above the name displayed a stylized lake and mountain, with sunshine peeking from behind the mountain.

Couns. Sylvia Lindgren and Tim Lavery were opposed to the new design.

“I wanted a flag that said something about what a great place it was for people and families and community and recreation, and I think we’re getting a flag that says, ‘open for business,’” Lindgren remarked.

Lavery said he’s been a full supporter of the branding process, with a substantial portion of his clothing bearing the branding. But he thinks the flag message should be broader.

“To my mind, broader ideas represent Indigenous heritage, Shuswap Lake, Mount Ida, and the reasons we’re all here.”

He said he sees the new design as a well-intentioned corporate logo that doesn’t have a place on the city flag.

Read more: 2018 – Salmon Arm’s story

Read more: 2019 – Gaining momentum: City councillor pedals Salmon Arm’s new brand

Read more: 2019 – Column: Salmon Arm and Duncan, small towns with brand similarities

Coun. Louise Wallace Richmond noted the city’s outgoing flag is also the brand-mark on a white background. She said she sees the change as updating the brand-mark.

“It is a conversation piece, it is an invitation, it is not colonial, it is not territorial, it is about ideas and acceptance and inclusion and I will very much support this.”

Coun. Kevin Flynn said he is frustrated by comments about not enough public input and described the new flag as a community branding, not a corporate one.

“I think to ignore the research, the significant public input, the professionals coming up with the branding and the logo, it doesn’t make sense.”

Mayor Alan Harrison said flags have changed over the years and the new one is similar in style to those of other smaller communities.

He added: “Flags are kind of personal things. It’s not surprising we have differences of thoughts…”


marthawickett@saobserver.net
Like us on Facebook and follow us on Twitter

Salmon Arm council

Just Posted

UPlan, the Youth Planning Table subcommittee, decorated downtown Maple Ridge in honour of this years grads. (The News files)
Grad parties being planned by parents in Maple Ridge and Pitt Meadows

Four COVID-safe events being held at Pitt Meadows Golf Club

Valerie Miller met a small child at the vigil at the Maple Ridge bandstand, and found it an uplifting encounter during a dark time. (Special to The News)
LETTER: Encounter at Maple Ridge’s orange shirt memorial a bright spot

A small child showed the relentless optimism of kids

Submit letters to the editor through our website, via email or in writing.
LETTER: Fond memories of a promising student

Former teacher recounts Olympic kayakers other feats as a child

Flyers are being distributed around the Albion area in an effort to protect the young bear.
Young bear in Albion needs help to survive

Maple Ridge Bears asks public to remove attractants

Jackie Brittain demonstrated her artistic talents when conceiving an idea and sketching out an award-winning advertising campaign for Golden Meadows Honey Farm. Her efforts have earned her back-to-back industry accolades, including a gold medal win at the BCYCNA Ma Murray Awards Thursday night.
VIDEO: Honeycomb sketches turn into back-to-back industry accolades for News

A honey ad and a quarterly lifestyle magazine produced by The News were lauded by B.C. news media

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

Two-year-old Ivy McLeod laughs while playing with Lucky the puppy outside their Chilliwack home on Thursday, June 10, 2021. (Jenna Hauck/ Chilliwack Progress)
VIDEO: B.C. family finds ‘perfect’ puppy with limb difference for 2-year-old Ivy

Ivy has special bond with Lucky the puppy who was also born with limb difference

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A million-dollar ticket was sold to an individual in Vernon from the Lotto Max draw Friday, June 11, 2021. (Photo courtesy of BCLC)
Lottery ticket worth $1 million sold in Vernon

One lucky individual holds one of 20 tickets worth $1 million from Friday’s Lotto Max draw

“65 years, I’ve carried the stories in my mind and live it every day,” says Jack Kruger. (Athena Bonneau)
‘Maybe this time they will listen’: Survivor shares stories from B.C. residential school

Jack Kruger, living in Syilx territory, wasn’t surprised by news of 215 children’s remains found on the grounds of the former Kamloops Indian Residential School

A logging truck carries its load down the Elaho Valley near in Squamish, B.C. in this file photo. THE CANADIAN PRESS/Chuck Stoody
Squamish Nation calls for old-growth logging moratorium in its territory

The nation says 44% of old-growth forests in its 6,900-square kilometre territory are protected while the rest remain at risk

Flowers and cards are left at a makeshift memorial at a monument outside the former Kamloops Indian Residential School to honour the 215 children whose remains are believed to have been discovered buried near the city in Kamloops, B.C., on Monday, May 31, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Pick a Sunday:’ Indigenous leaders ask Catholics to stay home, push for apology

Indigenous leaders are calling on Catholics to stand in solidarity with residential school survivors by not attending church services

“They will never be forgotten, every child matters,” says Sioux Valley Chief Jennifer Bone in a video statement June 1. (Screen grab)
104 ‘potential graves’ detected at site of former residential school in Manitoba

Sioux Valley Dakota Nation working to identify, repatriate students buried near former Brandon residential school

Most Read