The existing digital sign has generated complaints in the past

Pitt Meadows looking at more digital signs

Must be at least half a kilometre away from the existing electronic billboard.

Last July, the City of Pitt Meadows partnered in a digital billboard that brought the city revenue and a package of improvements.

This summer, the city is looking at adding another digital billboard or two along Lougheed Highway, and more lucrative deals.

Pattison Outdoor Advertising replaced all 15 of the city’s bus shelters, added six new benches, and provided a new digital sign for city hall.

The existing digital sign along the highway is 20 meters high and 52.5 square meters per side, and is directed at eastbound traffic coming off the Pitt River Bridge.

Staff presented council with potential sites for other signs, which must be at least half a kilometre away from the existing electronic billboard.

Councillors debated the merits of various sites, and directed staff to get more detail about potential sign locations on city land along the highway at Allen Way, and near Meadowtown Mall.

“I would not necessarily be opposed to both, given the six figures we might be able to get from those locations,” said Pitt Meadows Mayor John Becker.

The city has not released the financial contribution Pattison offers Pitt Meadows to put the sign on its land, as the agreement stipulates confidentiality around financial details.

Coun. Janis Elkerton said she did not want to see the sign “anywhere near” an existing neighbourhood.

“It would not be fair to plop a digital sign right next to them.”

The existing sign has generated complaints in the past, but the new version has an automatic light sensor that makes it brighter during the day and dimmer at night.

Coun. Bill Dingwall noted Harris Road would be a poor choice for anything designed to get drivers’ attention.

“I don’t know that we want to distract any drivers at that intersection, just because of the volumes and the amount of accidents we already have,” he said, adding that council should choose a stretch of highway where drivers are staying in their lanes.

Staff will bring back more detailed site analysis for council to consider now that two options have been identified. This will include impacts to neighbouring properties and revenue generation.

Elkerton said the city needs to find alternate revenue sources in order to keep property tax rates from rising.

“We can’t just look to our taxpayers for every dollar we spend.”


Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Provincial COVID-19 data can now be used for B.C. to prepare for a second wave

In the past week, B.C. has seen a slight spike in daily test-positive case counts

Herd of deer camp out in Yennadon front yard

Four bucks and two does rested under the shrubs of a Maple Ridge home Friday

Pitt Meadows technology to help grow leafy greens in Okanagan

Cubic Farms sold 16 of its machines to a company in Armstrong, B.C.

Maple Ridge mom wants justice on two-year anniversary of daughter’s death

Megan Kinnee, 19, died July 13, 2018 after motorcycle crash in Abbotsford

Maple Ridge neighbourhood rallies together for Saturday garage sale

Event aimed to bring Albion residents together – but not too close – while the financially strapped

Islanders want BC Ferries to follow order that lets residents board before tourists

For ferry-dependent communities, ferries are often the sole practical lifeline to work, school or medical appointments.

Fraser Valley loses the Keith Wilson Waver as Ron Hupper passes away

Hupper brought smiles to the faces of hundreds of people traveling Chilliwack’s Keith Wilson Road

Beverly Hills 90210 star’s family selling Vancouver Island Beach Resort

You can own Jason Priestley’s Terrace Beach Resort in Ucluelet for less than $5 million

Genetic detectives begin work to trace spread of COVID-19 in Canada

The kinds of genetic technology being used for this project did not exist when SARS hit Canada in 2003

Sports fishers protest Fraser River Chinook closures

Public Fishery Alliance wants hatchery fish open for harvest

Woman sexually assaulted, robbed near Surrey SkyTrain station: RCMP

Police say the incident happened July 10, just after 11 p.m. near King George SkyTrain station

B.C. Ferries increasing passenger capacity after COVID-19 restrictions

Transport Canada 50-per-cent limit being phased out, no current plans to provide masks

Once-in-a-lifetime comet photographed soaring over Abbotsford

Photographer Randy Small captures Comet NEOWISE in early-morning sky

Most Read