People’s Party of Canada leader Maxime Bernier delivers an address at the PPC National Conference in Gatineau, Que. on Sunday, Aug. 18, 2019. THE CANADIAN PRESS/Justin Tang

Third-party buys billboard to promote Bernier’s anti-mass immigration stance

Advertising group True North Strong & Free Advertising Corp. paid for the billboards

Billboards with Maxime Bernier’s face and a slogan advocating against mass immigration cropped up Friday in several major Canadian cities.

The ads, which were seen in Halifax, Regina and Vancouver, prompt people to vote for the People’s Party of Canada and read “Say NO to Mass Immigration.”

A third-party advertising group, True North Strong & Free Advertising Corp., paid for the billboards.

According to a filing with Elections Canada, the third-party group is run by Frank Smeenk, the chief executive of a Toronto-based mining exploration company.

The group filed interim financial returns with Elections Canada that show it spent $59,890 on billboards in “select cities in Canada” and received $60,000 from Bassett & Walker International Inc., a company that specializes in the international trade of protein products.

Earlier this week, Smeenk declined to comment on the billboard beyond what appeared in the Elections Canada filing. The Canadian Press attempted to reach Smeenk again on Friday, but he did not respond.

ALSO READ: Maxime Bernier tells party faithful he will make it into the leaders’ debates

Similarly, messages left at Bassett & Walker were not returned.

The People’s Party of Canada also did not immediately respond to a request for comment Friday, but it said in a statement to other media it is not associated with the group that has put up the billboards and that they had not been in contact with the third party.

Bernier has advocated lower immigration to somewhere between 100,000 to 150,000 people per year, much lower than the current target of 330,800 for 2019 set by the federal government. He’s also said he would impose a values test on people trying to immigrate to Canada.

Local politicians in Halifax weighed in as images of the billboards spread Friday.

Nova Scotia Premier Stephen McNeil said on Twitter, “I welcome everyone to Nova Scotia — but I don’t welcome this negative, divisive tone.”

Local Liberal MP Andy Fillmore was more direct: “How about no to Maxime Bernier, instead,” he wrote. “There’s no place in Nova scotia for the PPC’s politics of fear (and) division.”

The purchase by the True North Strong & Free Advertising Corp. is the latest is a series of ad buys from third-party groups.

Before the start of the pre-election period June 30, several groups spent hundreds of thousands of dollars on TV advertising, notably during the NBA Finals.

Earlier in the summer, other billboards targeting Public Safety Minister Ralph Goodale popped up in his Regina riding, also the product of a third-party group, the Canada Growth Council.

Christian Paas-Lang, The Canadian Press

Like us on Facebook and follow us on Twitter.

federal election 2019

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

VIDEO: Supporters turn out to honour art gallery curator

LETTER: 40 people turned out to thank Barbara Duncan for her contribution the arts in Maple Ridge

Codd Wetlands credited with helping reduce carbon footprint

Ecologically sensitive land in north Pitt Meadows and Maple Ridge part of climate change strategy

Parking rates increase around Maple Ridge city hall

Construction also begins on a 128-stall commuter parking lot next to the bus exchange

LETTER: Who says which healthcare workers are deserving of top ups

Care aide critical of how province pays special COVID wage increase to public not private workers

Record numbers flock to Golden Ears Provincial Park

Rolley Lake Provincial Park busy as well, lineups expected this weekend

‘This year is unlike any other’: Trudeau delivers Canada day address

Sophie Gregoire Trudeau and the Prime Minister release video celebrating the national holiday

US unemployment falls to 11%, but new shutdowns are underway

President Donald Trump said the jobs report shows the economy is “roaring back”

Ottawa jail inmates argue anti-COVID measures a breach of charter rights

The prisoners allege guards did not wear masks until April 25

Epstein pal arrested, accused of luring girls for sex abuse

Ghislaine Maxwell was in an intimate relationship with Epstein for years

B.C. repairs COVID-19 emergency order for local government

Ombudsperson shut out as his recommendations implemented

More than 50,000 Coronavirus cases reported per day in US

Coronavirus cases are rising in 40 of 50 US states

Trump plans huge July 4 fireworks show despite DC’s concerns

Despite health concerns from D.C.’s mayor, no one apparently will be required to wear masks

Canadian engineer detained in Egypt released, needs treatment, family says

Yasser Albaz was detained at the Cairo airport after a business trip in February of 2019

Reports of military member arrested after truck rammed gate near Trudeau residence

Officers descended on the sprawling estate Thursday morning.

Most Read