Potato Head. (Pixabay.com)

Potato Head. (Pixabay.com)

A mister no more: Potato Head goes gender neutral

Toy makers have been updating their classic brands to appeal to kids today

Mr. Potato Head is no longer a mister.

Hasbro, the company that’s made the potato-shaped plastic toy for nearly 70 years, is giving the spud a gender neutral new name: Potato Head. The change will appear on boxes this year.

Many toymakers have been updating their classic brands in recent years, hoping to relate to today’s kids and reflect more modern families.

“It’s a potato,” said Ali Mierzejewski, editor in chief at toy review site The Toy Insider. “But kids like to see themselves in the toys they are playing with.”

Barbie, for example, has tried to shed its blonde image and now comes in multiple skin tones and body shapes. The Thomas the Tank Engine toy line added more girl characters. And American Girl is now selling a boy doll.

As part of the rebranding, Hasbro will release a new Potato Head playset this fall that will let kids create their own type of families, including two moms or two dads.

The Mr. and Mrs. Potato Head characters will live on in some form, Hasbro said, but didn’t provide details. Both have appeared in the “Toy Story” movies.

Dropping the “Mr.” from its name could encourage other companies to stop assigning genders to its toys, a trend that has already been happening, said Mierzejewski. Barbie maker Mattel released a gender-neutral doll line in 2019. But Mr. Potato Head is one of the biggest brands to do so.

“It’s setting this new standard,” Mierzejewski said.

GLAAD, an LGBTQ advocacy group, applauded the genderless toy potato.

“Hasbro is helping kids to simply see toys as toys, which encourages them to be their authentic selves outside of the pressures of traditional gender norms,” said Rich Ferraro, GLAAD’s chief communications officer, in a statement.

Mr. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or moustache into. Hasbro, which also makes Monopoly and My Little Pony, bought the brand and eventually added a plastic spud.

Joseph Pisani, The Associated Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Have an opinion you’d like to share? Submit letters to the editor through our website, via email or the postal service. (Heather Colpitts/Black Press Media)
LETTER: Maple Ridge resident encourages people to stand up to anti-Asian racism when they see it

Local letter writer can’t understand why people act out against certain groups

Kat Wahamaa marched downtown Vancouver to mark the fifth anniversary of the opioid crisis in B.C. She lost her own son to a fentanyl overdose in 2016. (Colleen Flanagan/The News)
Mothers mark opioid anniversary with march in Vancouver

Former City of Maple Ridge artist-in-residence and Maple Ridge homeless advocate mourn loss of children

Ken Stewart will serve another term as president of the Alouette River Management Society. (THE NEWS-files)
ARMS takes aim at city subdivision, Hydro’s water licence in coming year

Ken Stewart back as president of Maple Ridge conservation group

A small memorial to Rich Goulet at Pitt Meadows Secondary honoured the late coach. (The News files)
LETTER: Pitt Meadows petition signer lobs gym naming question back into school board’s court

Thousands of people have signed a petition to name a gym after the late coach Rich Goulet

Have an opinion you’d like to share? Submit letters to the editor through our website, via email or the postal service. (Heather Colpitts/Black Press Media)
LETTER: Maple Ridge resident impressed with frontline workers when husband hurt

From police to health professionals, everyone who cared for injured senior deserves praise

Vancouver resident Beryl Pye was witness to a “concerning,” spontaneous dance party that spread throughout social groups at Kitsilano Beach on April 16. (Screen grab/Beryl Pye)
VIDEO: Dance party erupts at Vancouver’s Kitsilano Beach to the dismay of onlookers

‘It was a complete disregard for current COVID-19 public health orders,’ says Vancouver resident Beryl Pye

Pall Bearers carrying the coffin of the Duke of Edinburgh, followed by the Prince of Wales, left and Princess Anne, right, into St George’s Chapel for his funeral, at Windsor Castle, in Windsor, England, Saturday April 17, 2021. (Danny Lawson/Pool via AP)
Trudeau announces $200K donation to Duke of Edinburgh award as Prince Philip laid to rest

A tribute to the late prince’s ‘remarkable life and his selfless service,’ the Prime Minister said Saturday

B.C. homeowners are being urged to take steps to prepare for the possibility of a flood by moving equipment and other assets to higher ground. (J.R. Rardon)
‘Entire province faces risk’: B.C. citizens urged to prepare for above-average spring flooding

Larger-than-normal melting snowpack poses a threat to the province as warmer weather touches down

Vancouver-based Doubleview Gold Corp. is developing claims in an area north of Telegraph Creek that occupies an important place in Tahltan oral histories, said Chad Norman Day, president of the Tahltan Central Government. (THE CANADIAN PRESS/HO)
B.C. Indigenous nation opposes mineral exploration in culturally sensitive area

There’s “no way” the Tahltan would ever support a mine there, says Chad Norman Day, president of its central government

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Stz’uminus Elder George Harris, Ladysmith Mayor Aaron Stone, and Stz’uminus Chief Roxanne Harris opened the ceremony. (Cole Schisler photo)
Symbolic red dresses rehung along B.C. highway after vandals tore them down

Leaders from Stz’uminus First Nation and the Town of Ladysmith hung new dresses on Sat. April 17

A Western toadlet crosses the centre line of Elk View Road in Chilliwack on Aug. 26, 2010. A tunnel underneath the road has since been installed to help them migrate cross the road. Saturday, April 24 is Save the Frogs Day. (Jenna Hauck/ Progress File)
Unofficial holidays: Here’s what people are celebrating for the week of April 18 to 24

Save the Frogs Day, Love Your Thighs Day and Scream Day are all coming up this week

Local carpenter Tyler Bohn embarked on a quest to create the East Sooke Treehouse, after seeing people build similar structures on a Discovery Channel show. (East Sooke Treehouse Facebook photo)
PHOTOS: B.C. carpenter builds fort inspired by TV’s ‘Treehouse Masters’

The whimsical structure features a wooden walking path, a loft, kitchen – and is now listed on Airbnb

The Attorney General’s Ministry says certain disputes may now be resolved through either a tribunal or the court system, pending its appeal of a B.C. Supreme Court decision that reduced the tribunal’s jurisdiction. (AP Photo/Mark J. Terrill)
Court of Appeal grants partial stay in ruling on B.C. auto injuries

B.C. trial lawyers challenged legislation brought in to cap minor injury awards and move smaller court disputes to the Civil Resolution Tribunal

Most Read