A “Drive-Thru” sign stands outside a McDonald’s restaurant in Phoenix on Oct. 21, 2017. (Bloomberg photo by Caitlin O’Hara)

McDonald’s to test its first ‘recycling-friendly’ restaurant in B.C.

One location in Vancouver, B.C. and another in London, Ont. will be piloted

Two McDonald’s Canada restaurants will soon be testbeds for the company’s greener packaging initiatives, serving wooden cutlery, paper straws and other recycling-friendly packaging.

The fast-food giant’s move is the latest in a wave of announcements from major chains pledging to reduce their reliance on plastic, but experts say the steps are small, often take a long time to expand nationally and, if not properly planned, will ultimately have a negligible impact.

READ MORE: Canada to ban single-use plastics in 2021

“As one of the largest restaurant chains, we have the responsibility to take action on these important social and environmental challenges,” said Rob Dick, supply chain officer at McDonald’s Canada.

The company announced Wednesday it would operate one location in Vancouver, B.C. and another in London, Ont.

While the two locations will continue to use much of the same packaging found in other McDonald’s restaurants, they will also test alternatives. This summer, diners there will see wooden cutlery and stir sticks, and paper straws, as well as receive their cold drinks in a cup without plastic coating and with lids made from a wood fibre.

It’s part of the company’s commitment to source all of its guest packaging from “renewable, recycled or certified sources” and recycle all of it at each of its restaurants by 2025.

McDonald’s is not the only company to start introducing more environmentally friendly packaging.

Burger chain A&W swapped out plastic straws for compostable ones at its restaurants earlier this year.

Tim Hortons has introduced a new lid that is 100 per cent recyclable, said spokeswoman Jane Almeida in an email, adding it will be rolled out nationally by the end of the summer. The company is also testing paper straws and rolling out wooden stir sticks, and has announced a 10-year marketing effort to sell consumers on the merits of reusable cups.

Starbucks plans to eliminate plastic straws globally by 2020, according to an emailed statement that also outlined the company’s other initiatives including helping to fund a competition to develop a compostable paper cup and an upcoming pilot of a greener cup alternative in Vancouver.

Many of these promises start out as tests, but can take a long time to scale nationally.

McDonald’s chose to start testing in two restaurants to allow it to be more nimble and try new things faster than if it were to attempt the same at its more than 1,400 restaurants in Canada, Dick said.

This allows the company to test them from a food safety and quality perspective, like whether consumers will approve of the feeling of drinking out of a wood-fibre lid.

There are practical considerations, he said, like the fact that it’s easier to ship new items to two restaurants rather than 1,400.

It’s too early to tell how long it would take to scale-up any of the tests, he said, but if the reaction is positive, the company will work with the supplier to add more restaurants incrementally.

“That also gives the supplier and the industry kind of time to catch up.”

Another factor is cost, said Tony Walker, an assistant professor at Dalhousie University who studies plastic pollution.

Restaurants struggle with tight profit margins and competition is fierce, he said, adding consumers don’t want to pay a premium for green alternatives even if they support their use. A recent study he conducted suggested Canadians aren’t willing to pay more than a 2.5 per cent premium.

“So, I’m sure that the packaging costs have to be ultra-low, otherwise they’re not going to be able to launch an alternative.”

There’s also the fear of initiatives backfiring, he said, and having a catastrophic impact on share price if it’s a public company.

“Nobody wants to over commit to a strategy that might not work,” he said, explaining it’s a safer bet to start small.

What Vito Buonsante wants to see instead of these small changes, though, is a shift from the fundamental business model of throwing away packing.

Restaurants should focus more on reducing waste and reusing equipment, said the plastics program manager at Environmental Defence, an advocacy organization that fights for a reduction in plastic waste. One example of this would be A&W serving much of its eat-in meals on ceramic plates and in glass mugs.

As for the third R — recycling, he said they need to ensure their products are actually recyclable in all of Canada’s jurisdictions and that requires more transparency.

“Otherwise it’s meaningless.”

Aleksandra Sagan, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

City video updates Maple Ridge Leisure Centre re-do

Rusty support columns delaying project by a few months

Maple Ridge councillor back at work

Duncan away because of car accident

Seniors conquer the arctic

Pitt Meadows guide led 35-day trek

Moonstruck amateur historian chronicled lunar missions

Maple Ridge man’s 50-year-old scrapbook under the gavel on anniversary of the moon walk

Head of Ridge Meadows Sally Ann moving on

Darrell Pilgrim has taken new post on the Sunshine Coast

Joaquin ‘El Chapo’ Guzman sentenced to life in prison

Experts say he will likely wind up at the federal government’s Supermax prison in Florence, Colorado

Survivor of near-drowning in B.C. lake viewing life through new eyes

“If I died that day, the baby wouldn’t know his dad,” said 31-year-old Mariano Santander-Melo.

‘Beyond the call’: Teen in police custody gets birthday surprise by B.C. Mountie

Unusual celebration started when Staff Sgt. Paul Vadik went to visit the teen in his Coquitlam cell

Thunderstorms forecast across B.C.

Environment Canada has issued a thunderstorm watch for B.C.’s central Interior

B.C. mom to go to Europe court in hopes of getting alleged abducted daughter back

Tasha Brown alleges her estranged wife abducted their daughter Kaydance Etchells in 2016

Driver who killed B.C. motorcyclist receives absolute discharge

Chase family speechless following decision by BC Review Board

Lower gas prices slow annual inflation rate to Bank of Canada’s 2% bull’s-eye

Prices showed strength in other areas — led by a 17.3 per cent increase in the cost of fresh vegetables

B.C. moves to preserve 54 of its biggest, oldest trees

Fir, cedar, spruce, pine, yew set aside from logging

Report of dead body in B.C. park actually headless sex doll

This discovery, made at Manning Park on July 10, led police to uncovering two other sex mannequins

Most Read